Internet Marketing Tools
Posted: Sat Dec 07, 2024 6:59 am
Internet marketing brings the desired sales only in those cases when you know how to work with the main tools of digital promotion. We suggest you understand them, understand what you need to implement today and start promoting your business!
Full-fledged website or landing page
A website is needed so that potential clients can find you themselves in search engines and learn all the necessary information about your company and products. If you have only one product or are running some kind of promotion, a landing page is a great fit for you . Such Internet pages are simply necessary for those who plan to attract clients with any online advertising.
It is generally accepted that creating a landing page is much easier than creating a website. But with website builders, the process is equally simple. On Weblium, the user simply selects a template they like, changes the content to their own, and publishes the finished website ! The entire process takes no more than an hour.
What should you pay attention to when creating a website or landing page?
Identify the main goal of the site and think through the page scenario. Most likely, the purpose of the site is to make the client perform a target action. How to push the page visitor to do this? What should he see on the first screen? And what will the visitor pay attention to next? Think through the client's path through the site and make it as simple as possible.
Place several buttons with a call to action and a form for an application on the site. If there is only one form and call to action (usually at the end of the site), the visitor will spend a long time looking for a way to contact you and will lose interest in your offer.
Don't use boring stock photos. Look for more lively and realistic ones or take photos yourself - this will increase customer trust.
Create a website
Web analytics
Connecting web analytics is the next mandatory step after launching any website. With it, you can collect information about visitors, find out which of your marketing actions were more effective, and, based on this data, plan future promotion. Internet marketing and web analytics are closely related and practically cannot exist separately.
Weblium has built-in analytics that don't require additional registration, payment, or even connection. To see analytics, just go to the site settings in the "Website Overview" tab.
Here you will see sessions, page views, unique visitors, traffic sources, top 5 countries and cities of your visitors and top 5 most popular pages.
And for more advanced users, we would recommend connecting Google Analytics , OWOX BI , Hotjar or Yandex.Metrica . In them, you will be able to study your target audience in more detail - age, gender, interests. You will also find information about all actions on the site, see where they click most often, where they stop and from which pages they exit.
SEO optimization
Okay, we have a website and web analytics. Next up is attracting clients. Let's start with SEO .
SEO (Search Engine Optimization) increases the chances of getting to the top of search engine results and attracts visitors absolutely free of charge. The main advantage is that the site will be visited by a truly interested audience, and not by those who were simply interested in clicking on an interesting advertisement.
internet marketing: seo
All sites created on Weblium already have basic SEO optimization . All pages are indexed without problems and load quickly. Additionally, you can change the titles and descriptions of the site or individual pages, write Alt tags for images and, of course, blog . The more articles with keywords in your blog, the higher the likelihood that you will get an interested audience.
Keywords in the context of search engine optimization are words or phrases that describe the content of a web page. And yes, you don’t have to make them up. The best way to find keywords is to use one of the following services:
Keyword Planner;
Yandex.Wordstat;
Keyword Tool.
There are also other useful services for SEO specialists:
Ahrefs Webmaster Tool is a great free tool for small business owners who want to promote their website. This service allows you to analyze only your site, track external links to your site on third-party services, and select keywords.
SimilarWeb is the best choice for competitor analysis . You will be able to learn more about your competitors' target audience, because the service will tell you what country they are from and how they got to the site. You will also find out whether competitors use advertising and how many visitors visited their site during the period you need.
Well, and Google Analytics , which we talked about earlier. From it, you will find out what is happening with the site, where visitors come from and how they behave on it. You will also find out which pages are unpopular and improve them to attract even more potential customers.
Internet Marketing: SEO Settings
Social media
Having a company's pages on social networks has become kuwait phone number material almost a rule of good form. Now accounts are maintained not only by individuals and commercial companies, but also by government agencies!
The main goal of SMM is to increase sales. Active marketing in social networks helps to attract traffic to the site, create communities of clients, listen to wishes and analyze the needs of clients.
internet marketing: SMM
Essential services for social media marketing are:
Facebook Pixel allows you to target Facebook and Instagram ads to interested people who are already familiar with your product. This increases the chance of converting a reader into a buyer. By the way, if you have a Weblium website , you don’t have to insert the Pixel code into the website code, it’s much easier! Just open the “Analytics” section in the settings and paste the code into the field.
VK Pixel helps to set up retargeting and increase sales by reminding site visitors about yourself. Both it and Facebook Pixel are very often used by SMM specialists for advertising on social networks.
Amplifr will definitely simplify your work with social networks! With this service, you will not forget about publishing a new post, because it will do everything for you. But first, make a content plan and prepare all the necessary materials (photos, videos and texts).
Content Marketing
Quality content generates three times more leads than paid search advertising. It also helps build trust with customers, increase their brand loyalty, and ensure expertise.
internet marketing: content marketing
Content conveys the value of your product even before communicating with consultants! It increases brand awareness, increases the desire to buy the product, reactivates passive customers and expands the target audience.
Google Trends will keep you updated on the hottest topics! Publish only relevant content to keep readers engaged and remember your company.
You can find the necessary keywords in Ahrefs or Ubersuggest.
Hotjar's analytics service helps you understand what content your visitors find most interesting. Analyze and create articles on topics that interest you.
Google Analytics helps you find out which articles are the most read and which ones are the most frequently abandoned.
Full-fledged website or landing page
A website is needed so that potential clients can find you themselves in search engines and learn all the necessary information about your company and products. If you have only one product or are running some kind of promotion, a landing page is a great fit for you . Such Internet pages are simply necessary for those who plan to attract clients with any online advertising.
It is generally accepted that creating a landing page is much easier than creating a website. But with website builders, the process is equally simple. On Weblium, the user simply selects a template they like, changes the content to their own, and publishes the finished website ! The entire process takes no more than an hour.
What should you pay attention to when creating a website or landing page?
Identify the main goal of the site and think through the page scenario. Most likely, the purpose of the site is to make the client perform a target action. How to push the page visitor to do this? What should he see on the first screen? And what will the visitor pay attention to next? Think through the client's path through the site and make it as simple as possible.
Place several buttons with a call to action and a form for an application on the site. If there is only one form and call to action (usually at the end of the site), the visitor will spend a long time looking for a way to contact you and will lose interest in your offer.
Don't use boring stock photos. Look for more lively and realistic ones or take photos yourself - this will increase customer trust.
Create a website
Web analytics
Connecting web analytics is the next mandatory step after launching any website. With it, you can collect information about visitors, find out which of your marketing actions were more effective, and, based on this data, plan future promotion. Internet marketing and web analytics are closely related and practically cannot exist separately.
Weblium has built-in analytics that don't require additional registration, payment, or even connection. To see analytics, just go to the site settings in the "Website Overview" tab.
Here you will see sessions, page views, unique visitors, traffic sources, top 5 countries and cities of your visitors and top 5 most popular pages.
And for more advanced users, we would recommend connecting Google Analytics , OWOX BI , Hotjar or Yandex.Metrica . In them, you will be able to study your target audience in more detail - age, gender, interests. You will also find information about all actions on the site, see where they click most often, where they stop and from which pages they exit.
SEO optimization
Okay, we have a website and web analytics. Next up is attracting clients. Let's start with SEO .
SEO (Search Engine Optimization) increases the chances of getting to the top of search engine results and attracts visitors absolutely free of charge. The main advantage is that the site will be visited by a truly interested audience, and not by those who were simply interested in clicking on an interesting advertisement.
internet marketing: seo
All sites created on Weblium already have basic SEO optimization . All pages are indexed without problems and load quickly. Additionally, you can change the titles and descriptions of the site or individual pages, write Alt tags for images and, of course, blog . The more articles with keywords in your blog, the higher the likelihood that you will get an interested audience.
Keywords in the context of search engine optimization are words or phrases that describe the content of a web page. And yes, you don’t have to make them up. The best way to find keywords is to use one of the following services:
Keyword Planner;
Yandex.Wordstat;
Keyword Tool.
There are also other useful services for SEO specialists:
Ahrefs Webmaster Tool is a great free tool for small business owners who want to promote their website. This service allows you to analyze only your site, track external links to your site on third-party services, and select keywords.
SimilarWeb is the best choice for competitor analysis . You will be able to learn more about your competitors' target audience, because the service will tell you what country they are from and how they got to the site. You will also find out whether competitors use advertising and how many visitors visited their site during the period you need.
Well, and Google Analytics , which we talked about earlier. From it, you will find out what is happening with the site, where visitors come from and how they behave on it. You will also find out which pages are unpopular and improve them to attract even more potential customers.
Internet Marketing: SEO Settings
Social media
Having a company's pages on social networks has become kuwait phone number material almost a rule of good form. Now accounts are maintained not only by individuals and commercial companies, but also by government agencies!
The main goal of SMM is to increase sales. Active marketing in social networks helps to attract traffic to the site, create communities of clients, listen to wishes and analyze the needs of clients.
internet marketing: SMM
Essential services for social media marketing are:
Facebook Pixel allows you to target Facebook and Instagram ads to interested people who are already familiar with your product. This increases the chance of converting a reader into a buyer. By the way, if you have a Weblium website , you don’t have to insert the Pixel code into the website code, it’s much easier! Just open the “Analytics” section in the settings and paste the code into the field.
VK Pixel helps to set up retargeting and increase sales by reminding site visitors about yourself. Both it and Facebook Pixel are very often used by SMM specialists for advertising on social networks.
Amplifr will definitely simplify your work with social networks! With this service, you will not forget about publishing a new post, because it will do everything for you. But first, make a content plan and prepare all the necessary materials (photos, videos and texts).
Content Marketing
Quality content generates three times more leads than paid search advertising. It also helps build trust with customers, increase their brand loyalty, and ensure expertise.
internet marketing: content marketing
Content conveys the value of your product even before communicating with consultants! It increases brand awareness, increases the desire to buy the product, reactivates passive customers and expands the target audience.
Google Trends will keep you updated on the hottest topics! Publish only relevant content to keep readers engaged and remember your company.
You can find the necessary keywords in Ahrefs or Ubersuggest.
Hotjar's analytics service helps you understand what content your visitors find most interesting. Analyze and create articles on topics that interest you.
Google Analytics helps you find out which articles are the most read and which ones are the most frequently abandoned.