Check your Pop-Up for compliance with the rules
Posted: Sat Dec 07, 2024 6:55 am
The Coalition for Better Advertising has created guidelines for creating pop-ups . If you don't follow them, your site may simply be blocked.
What you definitely shouldn't do:
use video with autoplay and sound
start a countdown without the ability to immediately close the pop-up
fix the pop-up at the bottom of the page so that it takes up more than 30% of the screen
trigger aggressive effects such as flashing
Examples of selling pop-ups
It is important to attract and interest the site visitor in reading the pop-up. This is usually done with the help of contrasting colors, unusual design and interesting offers. We suggest learning more about the techniques that will help attract the reader's attention and perform the action indicated in the pop-up window.
Pop-up with saturated colors
Marketers and designers often use rich, contrasting shades to attract attention. It is not necessary to use bright, acidic colors. It is better to choose deep, beautiful shades that match your informational message. This draws attention to the offer, and therefore increases the effectiveness of the call to action.
bright pop up
Pop-up window linked to an info-hook
If you have some kind of promotion dedicated to the holiday , feel free to mention it in the pop-up! Perhaps the person did not have time to go to the section with special offers. By creating such a pop-up, you will notify visitors and redirect them to the necessary page.
Here, a potential client will become familiar with the offer and products, become interested and purchase your product.
black friday pop up
Pop-up with an interesting offer (promotional offer)
This is the most important thing! If a website visitor is even slightly interested in your product, a timely pop-up with an attractive offer will most likely convert him into a buyer.
It is better to show such a window when the visitor is sufficiently familiar with the information on the site. For example, after 65% of the page scrolling or after two minutes of being on it.
pop up with offer
Distinctive design on pop-up window
Originality is the key to success. Use non-standard forms of the luxembourg phone number material window itself, and your pop-up will definitely help increase sales! And an attractive offer will help get the desired client contact.
unusual pop up design
Pop up animation
The human mind always notices objects in motion. Add a timer, a small animation in the form of an animal, a person or another object to attract the visitor's attention.
But don't overdo it! Don't create a pop-up that takes up the entire screen and has too fast animation. Such a window will only scare away visitors.
pop up with animation
Cases of successful use of pop-up
Nikki McGonigal , who runs a craft blog , spent 8 months testing the effectiveness of a sticky sidebar and a classic pop-up form to grow her subscriber base.
The results showed that the popup form was much more effective! It brought in 1375% more subscribers (7000) than the sidebar (509). And even the conversion rate of the popup form was significantly higher - 5.5% compared to 0.4% for the sidebar.
Leo Notenboom noticed that the largest number of visitors to his site converted into customers when a pop-up contact form was displayed after 60 seconds of their stay on the site. By implementing a pop-up with such a delay, Notenboom increased the growth of the subscriber base to 100-150 per day.
What you definitely shouldn't do:
use video with autoplay and sound
start a countdown without the ability to immediately close the pop-up
fix the pop-up at the bottom of the page so that it takes up more than 30% of the screen
trigger aggressive effects such as flashing
Examples of selling pop-ups
It is important to attract and interest the site visitor in reading the pop-up. This is usually done with the help of contrasting colors, unusual design and interesting offers. We suggest learning more about the techniques that will help attract the reader's attention and perform the action indicated in the pop-up window.
Pop-up with saturated colors
Marketers and designers often use rich, contrasting shades to attract attention. It is not necessary to use bright, acidic colors. It is better to choose deep, beautiful shades that match your informational message. This draws attention to the offer, and therefore increases the effectiveness of the call to action.
bright pop up
Pop-up window linked to an info-hook
If you have some kind of promotion dedicated to the holiday , feel free to mention it in the pop-up! Perhaps the person did not have time to go to the section with special offers. By creating such a pop-up, you will notify visitors and redirect them to the necessary page.
Here, a potential client will become familiar with the offer and products, become interested and purchase your product.
black friday pop up
Pop-up with an interesting offer (promotional offer)
This is the most important thing! If a website visitor is even slightly interested in your product, a timely pop-up with an attractive offer will most likely convert him into a buyer.
It is better to show such a window when the visitor is sufficiently familiar with the information on the site. For example, after 65% of the page scrolling or after two minutes of being on it.
pop up with offer
Distinctive design on pop-up window
Originality is the key to success. Use non-standard forms of the luxembourg phone number material window itself, and your pop-up will definitely help increase sales! And an attractive offer will help get the desired client contact.
unusual pop up design
Pop up animation
The human mind always notices objects in motion. Add a timer, a small animation in the form of an animal, a person or another object to attract the visitor's attention.
But don't overdo it! Don't create a pop-up that takes up the entire screen and has too fast animation. Such a window will only scare away visitors.
pop up with animation
Cases of successful use of pop-up
Nikki McGonigal , who runs a craft blog , spent 8 months testing the effectiveness of a sticky sidebar and a classic pop-up form to grow her subscriber base.
The results showed that the popup form was much more effective! It brought in 1375% more subscribers (7000) than the sidebar (509). And even the conversion rate of the popup form was significantly higher - 5.5% compared to 0.4% for the sidebar.
Leo Notenboom noticed that the largest number of visitors to his site converted into customers when a pop-up contact form was displayed after 60 seconds of their stay on the site. By implementing a pop-up with such a delay, Notenboom increased the growth of the subscriber base to 100-150 per day.