Landing
This is the basis of all the basics. It is a correctly composed landing page that convinces the visitor to leave a request in the form that is placed on the same page.
How to create a selling landing page?
Make advertising banners and website design in the same style.
Place a relevant and interesting offer, a call to action, and a working button on the first screen that opens a contact form.
Add images of your product or satisfied customers.
Answer all the visitor's questions in the text.
There are reviews from customers.
The offer and call-to-action button are repeated kazakhstan phone number resource several times on the site.
lead generation on a selling landing page
What are the best tools to use?
If you have no experience in creating websites, but want to make a landing page quickly, inexpensively and beautifully, pay attention to Weblium . This is a platform for creating websites with built-in wide functionality, integrations and templates with a sales structure for generating and converting leads.
A landing page on Weblium will be a great start for lead generation.
Create a landing page
Email Marketing
The average conversion rate for emails is 15 to 18% , with 1-3% considered a good conversion rate. So if you are ignoring this channel for working with leads and clients, we recommend fixing it now!
It is best to create two different bases - with clients and leads who never placed an order. Work with the first base to create loyalty and stimulate repeat purchases, and with the second - to place the first order.
How to make conversion emails?
Create a catchy email subject line.
Please add a high quality, relevant image.
State the essence of the letter briefly and clearly.
Add an interesting offer and a compelling call to action.
lead generation: conversion emails
What are the best tools to use?
AWeber is an incredibly simple service for automating email marketing.
MailChimp is a comprehensive marketing platform for email automation.
UniSender is a simple service for effective mass emails.
SendPulse is a multi-channel marketing platform for automating email newsletters and effective communication with clients.
eSputnik — mass and automated omnichannel mailings based on behavioral data.
Good news! If your landing page is made on Weblium, all email addresses of your leads from feedback forms will automatically be added to your database. All because the services are already integrated into the website builder.
Online chats
Websites with live chats convert 40% better than those without! Without live chat, you can lose almost half of your customers, get it?
And communication with a live person or a bot, with a well-thought-out script, can convince a person to buy and bring you additional income. This is simply irreplaceable
How to make a conversion online chat?
Make the first message icon larger than usual.
Think carefully and write the chatbot script - what questions might a visitor have and what is he interested in knowing? Provide answers right away.
Immediately show the bot's first message and a reply field, or better yet, provide reply buttons.
Provide the option to talk to a live person (chat operator).
Add an avatar and operator name.
lead generation: online chat
What are the best tools to use?
LiveChat is an online chat for providing real-time services and information support directly on the website.
Tawk.to is an online chat for providing personalized services to customers in real time.
A widget for any of these three services can easily be added to a website if it is made on Weblium.
Telephony
A website with telephony shows higher conversion than one without it. Of 100% of registrations on the website, 53.96% were from the version of the website with the ability to call. This is important for those who prefer personal communication and want to ask a question directly to the manager, and not to the bot in the chat. And in a personal conversation, it is much easier to get a person's contact. The phone number is already there
Lead generation and telephony
How to make conversion telephony?
The window with the offer to call back should be visible, and the field for entering the number should be immediately open.
An interesting call to action is noticeable.
The sales manager must have a written script by which he will communicate with leads.
What are the best tools to use?
Binotel is an advanced telephone service for ordering a call from a website, saving the history and records of communication with clients, and also combining all numbers into a single network.
Online booking
The ability to sign up for a service directly on the website simplifies the process of interaction between the company and its clients. Visitors can see available time slots and sign up for a service at any time of the day without calling managers and waiting for a response. When such an opportunity is available, it is much easier for a visitor to decide to sign up.
How to make a conversion online recording?
Make the online booking window visible on the website.
Add a pop-up that will offer to sign up for a service at a discount.
Don't forget to update information about available time slots.
Set up messages to confirm your appointment and remind you of your appointment the day before.
Advertising pixels
Visitors don't leave contact information and leads don't buy? Remind them about yourself with retargeting!
Lead generation and retargeting
How to do conversion retargeting?
Create advertising banners in the style of the site and add the company logo.
Offer a unique offer or remind about an unplaced order.
Redirect interested people to a website where the order form appears in a pop-up .
What is the best tool to use?
Facebook Pixel is a service for launching effective advertising to your website visitors with the aim of converting them into buyers on Facebook and Instagram.
An advertising pixel is a piece of code that needs to be inserted into your site. But don't be scared! For sites created on Weblium, this code simply needs to be inserted into the right window in the settings. No technical difficulties.
CRM
Leads leave their data in feedback forms. But working with them without CRM is extremely difficult, because you have to upload everything manually, independently create a list of clients and enter details.
CRM
How to work with CRM correctly?
As soon as a new order is received in the CRM, immediately contact the client to clarify the details.
Add all order details to your CRM so you don’t forget anything and leave your client completely satisfied with your service.
If you have an order not through the website, add it to the CRM anyway so as not to forget about the client.
What is the best tool to use?
Weblium CRM is a CRM system built into the designer and the most understandable. Do you know why Weblium users are lucky? They have access to a free CRM! And you don’t need to configure anything, because all responses from the forms are automatically entered into the system and notify the company owner about a new order.
Briefly about the main thing
Lead generation is the process of attracting people interested in buying to a website, collecting their contact information, and communicating with them to increase the chance of a sale.
The goal of lead generation is not to collect as many contacts as possible, but to attract solvent potential customers who are interested in and need your product.
Lead generation consists of the following stages: attracting visitors to the site, collecting contacts, converting leads into buyers, working with clients to increase loyalty.
The main tools for lead generation are landing pages, email newsletters, online chats, telephony, online booking, advertising pixels, and a feedback form.
Create a selling landing page
FAQ
Lead generation - what is it?
Lead generation is a marketing process of attracting visitors interested in buying, collecting their contact information and then working with them to sell your product.
What are leads?
A lead is a website visitor interested in your product who has left their contact information in a feedback form or online chat.
What is a lead magnet?
A lead magnet is a beneficial offer to a consumer in exchange for their contact information. Often, this is free useful content or a discount.
