The main page answers questions like:
Where did the client end up?
What products do you sell?
Why choose your store?
Blocks on the main page that will help increase sales:
Bestsellers or Top Sellers
These are one or more of the best-selling products. New customers nigeria phone number library will be interested in them most often, so the search process will take less time.
Video
Post a video review of the products or a video presentation of the store. Your goal is to demonstrate the quality and beauty of the products.
Special offer
For example, temporarily add a discount on a certain product or a promotional offer before a holiday to the main page.
Interesting blog
It is no secret that an interesting blog will help to get new visitors. However, a blog is not directly a tool for increasing sales. It is an opportunity to gain the loyalty and trust of the audience. With the help of educational and entertaining content, you can interest the client in your products.
Reasons to create a blog for an online store:
growth of targeted traffic;
increased audience engagement and interest;
creating expertise and recognition;
dialogue with the audience.
What to write about on an online store blog:
reviews of individual products;
tops, "best " lists ;
comparisons of popular products from your range or products of competitors;
tips and guides on how to use and select products;
answers to your customers' questions and ways to solve their problems.
online store blog
With the Weblium website builder, you can easily add a blog to your site . Its functionality is available even on the free plan.
Original online chat
One of the fastest ways to contact a client on the site is online chat. It can be used for support : it allows you to answer a client's question in just a few minutes.
It can also be used for sales: talk about promotions or discounts on products. Offer to visit the page with the promotional offer by adding a link to the chat.
There are many options for such online chat widgets. The most famous and widespread are:
LiveChat is an online chat that helps provide services and information support in real time.
Jivo Chat is an online chat for communicating with customers on the website in real time to increase sales.
Tawk.to is an online chat service for providing personalized services online.
The Weblium platform has integrations with these services, so you won't have any difficulties adding them to your site. Any others are connected by simply pasting the code into the site.
Creating contact forms
Responses from contact forms help to promptly respond to a customer's request. Once you have received user contacts, use them for further advertising of the store.
online store contact form
On Weblium, all responses go to CRM. You can track current deals. Add new and change old columns with the status: "unsorted " , "in progress", "closed" and others.
The contact form will become a working tool if you offer a unique consultation or other service that will be useful to the buyer.
For example, choosing furniture with a consultant or creating your own print for furniture online.
Pop-up - pop-up windows
The easiest way to collect contacts is a pop-up window . This method, according to statistics, is one of the most converting.
What information is most often added to pop-ups:
benefit: discount or promo code;
subscription to a newsletter or social networks;
customer survey: find out how users feel about the product;
useful information: company news or changes on the website.
Use the received contacts for further mailings or messages in messengers. Receiving messages with discounts, the client can subsequently make a purchase in the store.
See how easy it is to do this with the pop-up constructor in Weblium:
Set up a pop-up display with a target action: when loading a page, before exiting, when scrolling, only on specific pages.
Audience settings : pop-ups only for the target audience. For filtering, this trigger uses UTM tags that carry information about the traffic source.
Show schedule: Set the time and date of the show.
Setting up animation (how it will appear on the screen) : fade in, zoom in, fade out and others.
Pop-up windows can be assembled in the Weblium platform editor. Read our instructions on working with them.
pop-up online store
An important feature : you won’t have to pay extra – this option is included in the Pro tariff and does not require additional costs.
Newsletter
After collecting user contacts, start selling through email newsletters.
Come up with a catchy and eye-catching title.
For example: Discounts from 40% to 80%. Expires in a week.
Briefly explain why you are writing and what benefit it will provide to the reader . A benefit would be an offer of a discount on the first order or free shipping. For example:example of mailing
Try to arouse interest in making a purchase . Send information about your products, selections, and any useful content. For example:
product range news;
discounts;
holiday offers;
changes in the terms of service: free delivery, delivery with fitting, payment in installments;
life hacks for choosing products.
You need to constantly stay in the client's information field. Don't spam and write every day. 1 letter every 1-2 weeks is usually more than enough. A well-developed letter plan will increase the level of transitions to the site and will constantly bring additional sales.
Services that will help automate your mailing list:
UniSender
Use the service for quick mailings using templates. Create letters in a few clicks.
SendPulse
With this tool you can send letters with discounts. The block constructor of letters simplifies the process of their creation.
Mailchimp
This service allows you to segment all your contacts, as well as send emails based on dates and events.
Experiments with prices
The main problem in sales is the pricing of the product. Create an adequate price for the product.
Conduct a competitor analysis.
If the price is too high , find out how to lower it and at what expense. The customer will not choose your store if the price of the identical product from competitors is lower.
If the price cannot be reduced, try to pay attention to the improved service :
more delivery options;
24/7 support;
managers work more efficiently and more.
Easy ordering
Don't overload your cart with extra fields with clarifications, as some deals fall through at this point. Your goal: simplify your order to a few clicks.
online store order form
Required items in the basket:
Product and its quantity.
Client name.
Mail.
Phone number.
Conclusions
There are many known ways to increase sales. It is worth trying to increase sales in several directions at once.
