Each new deal appears in the "Unresolved" column. They can be dragged from column to column depending on their status.
Weblium CRM Review
Read about all the integrations in the article: " How to Expand Your Business with Website Integrations ."
Classic vs. Automatic Sales Funnel
The classic sales funnel implies:
participation of a person (company employees) at all stages of attracting clients;
a consistent transition of the consumer from one sales stage to the next. This approach assumes the consumer's agreement with each current offer. For example, an employee called 10 potential customers, and three of them answered "yes". Then work is carried out with those who gave a positive answer. But in practice, everything is a little more complicated.
The automated sales funnel is an improved version of the traditional funnel, proposed by American marketer Ryan Dice. This technology implies:
Building a customer journey from the moment of getting to know a product/brand to actual purchases using automation tools without human involvement (manager, consultant, etc.).
Active work with refusals. For example, if a potential client (lead) refused further cooperation at any stage, other offers are sent to him, and so on at each stage. This allows you to build effective relationships with the maximum number of consumers.
A correctly composed and configured sales funnel according to Ryan Dice works in a fully automatic mode, without the influence of the human factor. All that is needed to ensure a constant influx of customers is a regular replenishment of the advertising budget.
Structure and stages of an automatic funnel
There are 8 stages of customer readiness to make a purchase:
8 stages of customer readiness to make a purchase
In our case, building a sales funnel involves using various advertising and marketing tools, as well as the technical capabilities of online services, since this is the only way to organize work in automatic mode.
The sales funnel for different products and business schemes (B2B, B2C) will differ, but there are three main stages that are the same in any scenario :
Warming funnel - preparatory phase.
Lead funnel – working with the target audience.
A sales funnel is the direct sale of goods, which involves processing an application, payment, etc.
At the initial stages, lead magnets are widely used in automated funnels to generate interest and obtain contact information . In other words, gifts, free trial products (trap products) that help win the attention and trust of consumers. This could be an e-book, tickets to a live event, a free webinar, etc.
To choose the optimal product, you need to understand the problems and identify the needs of potential customers.
Features of the "automatic" version
The advantages of an automatic sales funnel include the ability to anticipate and work through all objections . This approach increases conversion with minimal time and financial investment. For example, if an ad doesn't work or the price isn't right, you can quickly make another offer (only if you have a portrait of the target audience).
It should also be taken into account that it is not always possible to completely refuse human participation in the sales process, as provided by the technology.
Rules for building an effective sales funnel
Now that we have figured out what a sales funnel mexico phone number library is, let's look at the basic principles of creating a competent marketing scheme that demonstrates the customer's path from the moment they become familiar with the product/offer to the conclusion of the transaction.
Follow these rules when creating a sales funnel:
Take a smart approach to defining your target audience. Create a detailed buyer profile and look for the most convertible customer groups and promotion channels to avoid wasting time and money. Depending on the specifics of your business and target group, you can use your own website, phone calls, partner networks, etc. to get cold clients. A CRM system will help optimize this and other processes.
Create a concise, compelling and unique selling proposition (USP). The potential client should clearly understand what is being offered and why it is useful and beneficial for him. Instead of “highest quality” and “good prices”, provide specific arguments in favor of your offer, make it more attractive than your competitors.
Use mechanisms to warm up the audience. At the stage of engaging the target audience, the main argument is a competent USP. However, in addition to this, it is worth arming yourself with additional tools for promotion. For example, advertising products such as lead magnets, which will help to gain the client's trust.
Be prepared for objections. Due to the high competition in the market, potential customers always have a choice, so they can express complaints and doubts about the quality, usefulness of the product and its cost, as well as about the service (incomprehensible application form, long period of request processing, inconvenient form of communication and payment, etc.).
Remember that each potential client must go through all the stages of a configured and tested sales funnel . If individual stages are skipped, the risk of losing a buyer increases. At the same time, additional stages should not be added to a configured business process. As a rule, these are either duplicate steps or processes that do not carry a meaningful load.
Don't keep the customer at any stage, hoping that they will change their mind.
If the customer has completed the required action of a stage (e.g., put the goods in the basket and disappeared), try to remind them of this and use motivating factors (e.g., inform them of the limited time offer or provide a discount). If this doesn't work, close the deal as negative and open a new one if necessary.
Always analyze the results.
This will help improve the sales funnel and the business as a whole. Competent analytics allows you to identify and eliminate the problem (imperfect USP, shortcomings of the service or the product itself).Thanks to this, at each subsequent stage you will have a minimum of losses and, as a result, conversion and profit will increase.
