Get closer to your audience

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mahindra
Posts: 6
Joined: Tue Dec 03, 2024 3:56 am

Get closer to your audience

Post by mahindra »

To increase loyalty and build strong relationships with your audience, talk to them like you would talk to a friend: be open and friendly. Don't be afraid to show your face.

Adidas shows us a large signature that humanizes one of their editors. The editor of their GamePlan A blog, whose photos can also be seen by subscribers in the signature, greets their community, provides a small introduction, and asks users to reflect on the topics presented in the email. This option helps the company win people over and keep them engaged. Despite the abundant text, the signature is legible thanks to the skillful use of typography.

email signature example
An example of a professional email signature from GamePlan A
You can also use an email signature to thank your audience for estonia phone number library their interest in your products and content. For example, Tentree co-founders Kalen and David express their gratitude and focus on the brand’s mission to save the planet, while also providing social media links and all the necessary contact details. Minimalist dividers make the overall look of a signature feel light and soft.

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email signature example
An example email signature from Tentree
If humor is your thing, why not use it to lift the spirits of your subscribers? Underwear brand MeUndies used humor in one of their emails by including a little joke and social media icons in their signature: simple but catchy.

email signature example
An example email signature from MeUndies
Sometimes bloggers' article emails can actually have two signatures. The blogger can use the first signature to introduce themselves by giving a brief description of what's new and what you can expect from their email, then provide the main content, and close with another signature.

Lisa Bryan, founder of the Downshiftology website and YouTube channel, regularly sends out emails with healthy recipes. She first introduces herself and writes a short introduction.

Downshiftology Email
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