How to match colors to create striking advertising images
Posted: Sat Dec 07, 2024 4:03 am
Art is very important to catch people's eyes and marketing, especially creating various advertising media, requires a lot of artistic skills to use. The reason is that people in general have a brain connection with certain colors, which is the key to bridging the gap between marketing media and target audiences. Therefore, artistic knowledge such as "color matching" is very important for advertising media works.
If you look at the advertisements of big brands, you will see the use of colors that are well thought out. You will see that different colors are used in many images as the same color set. This is not a coincidence of the designers, this is intentional, but a “color matching” according to artistic principles that have research results linking to the needs and expectations of brands in different industries. Today, we will take everyone to get to know how to match colors to create outstanding advertisements in this article.
Table of Contents
Understanding What is Color Matching?
Common color matching guidelines in advertising
The Importance of “Color” in Marketing and Advertising
The influence of color in the design of advertising banners or advertising images
Color Psychology in Banner Design
Techniques for using color and matching in advertising banner design
summarize
Understanding What is Color Matching?
Various banner advertising designs use a variety of colors to make the images look beautiful and interesting. However, mixing your favorite colors without any principles will definitely not create a highlight for the work. Therefore, you must consider “color matching”, which is the process of selecting and combining different colors to blend harmoniously and beautifully. This will result in an advertisement that is balanced and appropriate for the context. It also helps to attract the eye better. A good color match can enhance the feelings and communicate the message you want to convey in that advertisement very well.
Common color matching guidelines in advertising
Monochromatic – Using the same shade of color in viber database varying degrees of lightness and intensity, such as dark blue, light blue, etc., which creates a sense of calm and harmony.
Analogous – Using colors that are adjacent to each other on the color wheel, such as green, yellow-green, and yellow, generally produces a balanced and soothing effect.
Complementary – Using colors that are opposite each other on the color wheel, such as red and green, to create pop and vibrancy.
Split Complementary – Selecting one color and using two adjacent colors that are opposite it, such as yellow and light purple and dark purple, which still adds vibrancy but reduces the intensity of the complementary effect.
Triadic – The use of three equal colors on the color wheel, such as blue, red, and yellow, balanced by distinct contrasting colors.
Good color matching takes into account the compatibility of the colors and the emotional impact each color can have on the recipient, and requires experimentation and adaptation to suit the situation and the desired goals of each task.
The Importance of “Color” in Marketing and Advertising
Before we look at how to combine colors to stand out in advertising, we need to understand what color is and how to choose the ideal color scheme for marketing and advertising. Color is part of aesthetics that reflects beauty and truth that people can see and understand with their naked eyes. Therefore, the science of visual marketing can help brands communicate their messages most effectively and create interest more easily and generate a wide range of interest.
If we try using red paper and white paper with the same message written on it and scattering it, of course, most people will pick up the red paper to look at it more. Therefore, the colors used in the advertisement must be carefully selected. Creating an advertisement using many colors in the work can really create interest in the image. But graphic designers who have studied the art of design well will know that each color must be paired appropriately in order for the created image to look beautiful and interesting according to the design principles.
If you look at the advertisements of big brands, you will see the use of colors that are well thought out. You will see that different colors are used in many images as the same color set. This is not a coincidence of the designers, this is intentional, but a “color matching” according to artistic principles that have research results linking to the needs and expectations of brands in different industries. Today, we will take everyone to get to know how to match colors to create outstanding advertisements in this article.
Table of Contents
Understanding What is Color Matching?
Common color matching guidelines in advertising
The Importance of “Color” in Marketing and Advertising
The influence of color in the design of advertising banners or advertising images
Color Psychology in Banner Design
Techniques for using color and matching in advertising banner design
summarize
Understanding What is Color Matching?
Various banner advertising designs use a variety of colors to make the images look beautiful and interesting. However, mixing your favorite colors without any principles will definitely not create a highlight for the work. Therefore, you must consider “color matching”, which is the process of selecting and combining different colors to blend harmoniously and beautifully. This will result in an advertisement that is balanced and appropriate for the context. It also helps to attract the eye better. A good color match can enhance the feelings and communicate the message you want to convey in that advertisement very well.
Common color matching guidelines in advertising
Monochromatic – Using the same shade of color in viber database varying degrees of lightness and intensity, such as dark blue, light blue, etc., which creates a sense of calm and harmony.
Analogous – Using colors that are adjacent to each other on the color wheel, such as green, yellow-green, and yellow, generally produces a balanced and soothing effect.
Complementary – Using colors that are opposite each other on the color wheel, such as red and green, to create pop and vibrancy.
Split Complementary – Selecting one color and using two adjacent colors that are opposite it, such as yellow and light purple and dark purple, which still adds vibrancy but reduces the intensity of the complementary effect.
Triadic – The use of three equal colors on the color wheel, such as blue, red, and yellow, balanced by distinct contrasting colors.
Good color matching takes into account the compatibility of the colors and the emotional impact each color can have on the recipient, and requires experimentation and adaptation to suit the situation and the desired goals of each task.
The Importance of “Color” in Marketing and Advertising
Before we look at how to combine colors to stand out in advertising, we need to understand what color is and how to choose the ideal color scheme for marketing and advertising. Color is part of aesthetics that reflects beauty and truth that people can see and understand with their naked eyes. Therefore, the science of visual marketing can help brands communicate their messages most effectively and create interest more easily and generate a wide range of interest.
If we try using red paper and white paper with the same message written on it and scattering it, of course, most people will pick up the red paper to look at it more. Therefore, the colors used in the advertisement must be carefully selected. Creating an advertisement using many colors in the work can really create interest in the image. But graphic designers who have studied the art of design well will know that each color must be paired appropriately in order for the created image to look beautiful and interesting according to the design principles.