Changes to inclusion and exclusion lists of brands in the catalogue. Updated nepal phone number library query matching to remove typos. announcement. Changes to brand inclusion and exclusion lists. Despite changes to brand inclusion and exclusion options for different campaign types, Google is still hearing about the need for further controls. . Could your account benefit from experimenting with broad match keywords or brand listings? Take advantage of our free feature Instantly evaluate your account performance and find optimization suggestions for broad match brand inclusion lists. The first changes will affect broad match campaigns and keywords.
Brand keywords are very valuable terms, especially for promotions, and can be very specific, while broad match tends to miss the shark and sometimes match irrelevant queries. This means that without a brand inclusion list, you may see your brand keywords matched to queries that are not clearly brand-focused. Google Ads Query Match Update: Screenshot of Brand List. With this change, right in the Recommendations tab, brands' inclusion lists will display suggestions to apply to their campaigns to provide greater brand control.
