Related: The Best Drip Email Marketing Software
Drip email campaign examples
Let’s take a look at a few different types of drip campaigns, including welcome emails, confirmation emails, cart abandonment emails, onboarding emails, lead nurturing emails, and re-engagement emails.
This isn’t an exhaustive list of the types of emails you can send using drip marketing. Email automation offers countless possibilities for engaging with your email list in a personalized way.
Welcome email
Our first drip email campaign example comes list of lebanon cell phone numbers from Fulton, a company making shoe insoles. This email does a great job of welcoming new subscribers. Let’s break things down:
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Not only does Fulton’s welcome email offer a discount code, but it also has a nice infographic explaining the USPs of its flagship product. Another nice touch is the social media buttons at the bottom of the email. These help new contacts connect with your brand across channels.
Your welcome email doesn’t necessarily need to be this long. It really only needs to say thanks for signing up, set expectations for the content you’ll send, and link to your website. Fulton’s email, though, is a nice example of how you can go one step further in welcoming new subscribers to your email list.
For more inspiration, take a look at our article on effective welcome email examples.
Confirmation email
Duolingo is a popular language-learning app. Users with a paid account have access to special features that make learning a language even easier. When a user subscribes to Super Duolingo, they receive this confirmation email.
confirmation email drip example
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We like a few things about this example. Notice that it’s not too lengthy and how it details the added benefits of the paid plan. With confirmation emails like this, all you need to do is briefly highlight what extra perks the user is getting.
Another nice touch of this drip email example is that it mimics the look of Duolingo’s app. By simply adding a white border and an effective call to action, the email encourages users to open the app and make the most of their new plan.
