They use AI to create new content, edit or rephrase existing content, prepare content outlines, research keywords, analyze data, and streamline content production.
There are countless ways to use AI in content marketing. The biggest challenge for content marketers, however, is that AI content creation tools cannot create content as personal, conversational, and accurate as human content.
Still, AI is a valuable ally that can save a content marketer time and effort. Read on to learn how to properly use AI in content marketing. We’ll also share a few tips and tricks our own content team uses to maintain quality while scaling data creation. But first, let’s cover the basics.
Understanding AI in Content Marketing
In simple terms, AI is the simulation of human intelligence in software or machines. This allows machines to do tasks that traditionally only humans could do, such as learning from past behavior or making strategic decisions.
Natural language processing (NLP) is a term that describes the ability of AI to process and understand human language, both spoken and written. This allows it to create, edit, rephrase, personalize, summarize, or translate content.
By understanding the way people speak country code +39, italy phone numbers and write, AI can create near-human content with high accuracy.
A branch of AI called generative AI is now widely used to develop AI-generated content.
Tools like ChatGPT and Jasper have simplified the content creation process, helping marketers generate ideas, create outlines, and even write content in seconds rather than hours.
According to the previously cited HubSpot survey, these are the key ways marketers are using AI in their marketing campaigns:
Statistics on How Marketers Use Generative AI to Create Content
How Marketers Use Generative AI to Create Content with HubSpot While there are many use cases, AI-generated content also raises some concerns, such as originality issues. Since AI uses existing data to create content, is AI content truly original or plagiarism?
In addition, many AI content discovery tools can almost accurately recognize AI content. Does this mean that there is still a significant difference between AI and human content? Should content marketers use AI in content marketing?
The short answer is yes. Most marketers are aware of these concerns and are using AI to increase efficiency rather than relying on 100% AI-generated content. The key is to find a balance between AI and human input.
How to use AI in content marketing
Let’s take a look at the different ways content marketers are using AI, and some of their pros and cons. If you’re not sure how to use AI in content marketing yet, this might inspire you to give it a try.
Let's get straight to the point.
Using AI to research content and generate ideas
One of the main uses of AI in content marketing is generating content ideas.
Here are some ways to use AI to research content :
Ask AI to find trending topics by analyzing massive online data from various sources, such as search engines and social media channels
Let AI SEO tools generate topic ideas for specific keywords based on user intent and SERP (search engine results page) analysis to get better search engine rankings
Use AI content marketing tools to create detailed outlines for blog posts, ebooks, or other types of content
Leverage AI tools to research your competitors’ content strategies and generate insights ClickUp Brain is a comprehensive ClickUp AI solution that helps with various aspects of content marketing.
Use ClickUp's Content Idea Generator to get a treasure trove of fresh ideas based on input parameters like target audience and keyword.
Then choose the ideas that are most relevant to your business and use the ClickUp Content Plan Template feature to create your content schedule.
Use the ClickUp Content Plan Template to manage your content pipeline and plan your content publishing schedule
Download this template
Use the ClickUp Content Plan Template to manage your content pipeline and plan your content publishing schedule
Its nine custom fields and four custom views let you organize content from inception to publication. Use it to create a detailed editorial calendar.
After brainstorming and compiling ideas in Docs, use the Content Plan View to get an overview of all the content that needs to be created and the Content Calendar View to have a publishing schedule at your fingertips. You can also use the Approval Board View to share content ideas with stakeholders for approval.
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Plan your content effortlessly with ClickUp's content calendar template
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Plan your content effortlessly with ClickUp's content calendar template
Alternatively, you can also use the ClickUp Content Calendar template and organize posts by status such as Scheduled, In Review, Published, etc. You can custom-tailor this folder template to suit your team’s processes. It also allows you to view your content calendar in different formats such as calendar, timeline, and board views.
Download this template
Create a list of content to be published during a given period and prepare a detailed content plan using the ClickUp Content Calendar template
Download this template
Create a list of content to be published during a given period and prepare a detailed content plan using the ClickUp Content Calendar template
The ClickUp Calendar Template provides a list view that allows you to see all the content planned for the week or month at one glance.
You can use it to create a detailed view of your weekly content calendar. You can also track approval status, publication dates, and the specific content pillar each item relates to.
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Also Read: 10 Free Content Calendar Templates for Social Media and Blogs in 2024
Creating Content with Generative AI
Generative AI can create all sorts of content , from blog posts and emails to virtually any marketing piece. Here’s how you can create a detailed blog outline with ClickUp Brain:
Generate Blog Outlines in Seconds with ClickUp Brain
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Generate Blog Outlines in Seconds with ClickUp Brain
However, many marketers prefer to use it to create a first draft and then let human writers and editors refine it further. This ensures that the content is created quickly but still has a human touch and is accurate.
If you are looking for an AI content generator that creates accurate, human-like content, ClickUp Brain is exactly what you need.
His Al Writer for Work will help you create role-specific content, from blog posts to engaging captions for social media posts.
