Because if the company blog is the preferred lever of a Content Marketing strategy , it still needs to host remarkable and quality content. Therein lies the difficulty: how to constantly find new topics that interest prospects and generate qualified leads with regard to the offers and services proposed by the company? Be aware that lack of inspiration is not insurmountable: certain techniques can be used to remedy it quite effectively: Determine your Buyer Personas Buyer Personas are those imaginary people, the “typical customers” of your company.
They are the model from south africa phone number library which you can build your content marketing strategy: the goal is to produce information that is useful for prospects, that answers the problems they regularly face. T : before even thinking about new article topics, Buyer Personas must be carefully defined. They ensure that you produce content for an audience that is interested and qualified for your company. Be specific: even if Personas are just “types”, they are plural .
See this as an encouragement to diversify your content : multiple formats, multiple themes, it’s also multiple targets and potential customers. as long as you stay relevant! Establish a watch Monitoring is a state of mind : it is about being alert, constantly keeping up to date with new practices and trends in the market in which you operate; on the internet, when reading an article, you need to know how to identify the new developments that you cannot miss. This way, you can ensure that you are always "up to date": it only takes one train delay to permanently miss your prospects.
This is why they are an essential preliminary step
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