Identify the characteristics slovenia phone number library of your ideal client After you have identified your existing customers, the next step is to identify the characteristics of your ideal customer. What are their demographics? What are their interests? What are their main concerns? Once you have identified the characteristics of your ideal customer, you can start working on your buyer persona. Create a name and image for your buyer persona Once you have identified the characteristics of your ideal customer, the next step is to create a name and image for your buyer persona.

Your buyer persona name and image should reflect the characteristics of your ideal customer. For example, if your ideal customer is a 35-year-old woman who enjoys shopping, you could name her “Jane” and give her an image that reflects those characteristics. Put The buyer persona is a crucial tool for any company wishing to succeed in its marketing strategy. Indeed, it is by knowing your ideal customer perfectly that you can effectively target your campaigns and thus maximize your chances of conversion.