It's quite possible that Instagram Guides don't sound like anything new to you, but there's a very simple explanation: it's a feature that was available exclusively to influencers and accounts selected by the platform focused on health and well-being a few years ago. It wasn't until relatively recently that it was included for the rest of the social network's users, all thanks to the positive reception and requests from the public.
Before you start asking yourself “can I make my own finland email address Guides?” or “what are they good for my business?”, we need to clarify what Instagram Guides are and where and why this trend originated.
Guides are a product launched by Meta back in 2020, at the height of the Covid-19 pandemic. In fact, the company worked with experts and creators to develop guides focused on health and wellness advice. For example, how to take care of yourself, interact with other people, or manage anxiety and distress during the pandemic. With the inclusion of this format in all types of accounts, opportunities arise, and companies related to retail marketing (fashion stores, shoe stores, shopping centers, etc.) are the main beneficiaries of its use . Did you not know? Well, keep reading, because I am going to explain why a Guide cannot be missing from your brand's Instagram account.
Why you should include Instagram Guides in your retail marketing strategy
When Instagram launched in 2010 with its visual-focused platform, it completely altered the landscape not only of social media, but also of l consumers. More than ten years later, Instagram is finally getting into the longer content game .
