Page 1 of 1

Google's September 2022 Core Algorithm Update: What's Changing and How It May Affect You

Posted: Thu Dec 05, 2024 9:52 am
by Himon02
Kamila Dantas

Sep 16, 22 | 3 min read
Google Core Algorithm Update September 2022
Reading time: 3 minutes
Another big news related to Google changes: this week it announced a major update to its core algorithm .

The announcement was made via the company's Twitter account, where the official list of all updates was published. According to Google, these changes may take up to two weeks to complete.


This is the second core algorithm improvement in 2022, with the first one taking place in May of this year . This new update comes shortly after the Useful Content Update was announced last Friday, September 9 .

What is this update and how can it affect you?
A Google core algorithm update is a change made to various parts of the platform's algorithm and is announced when the updates are so large that they affect marketers, especially SEO professionals .

The search algorithm is always being list of sweden consumer email tweaked, but an update to the core algorithm tends to be most noticeable to those working in the digital world. However, it is not yet clear how this change might affect search results – the SERPs .

But you can count on one thing:

Every time Google updates its search ranking algorithms, there may be a change in your (or your client's) site's search results, making them worse or better.
That's why it's so important to keep an eye on these Google updates. They can tell you why your websites are changing their rankings and reviews in the coming weeks (without you having done anything to justify these changes).

How can the core algorithm update impact the update of useful content?
Recently, during an interaction with an SEO consultant, Glenn Gabe, Danny Sullivan tweeted about the changes happening in Google’s algorithms and made it clear that Google’s useful content update is very little in terms of SEO.

This is part of ongoing efforts, as the company is always tweaking and refining these changes. It is worth noting that only 20% of SEO professionals said they noticed any useful changes in content ranking.

Finally, Danny Sullivan has some advice for SEOs who may be affected by any changes in the coming days.

"If there are no updates announced, but you're noticing a change in traffic, it makes sense to review all of our guidelines and advice. And if you think that maybe some of this content you have isn't meeting our recommended guidelines for useful content, that gives you some insight into what to work on . "

As a precaution, Google has provided a list of questions to consider if you believe your site was affected by a major update.


Image


However, I wouldn't take this algorithm change as something too impactful for your digital strategy. If you create good content that is in accordance with Google's guidelines, these updates shouldn't be that noticeable for you.

But yes, it is possible that search results may fluctuate in the coming weeks, but please remain calm and wait for the updates to be completed before analyzing and taking any action.

Do you want to stay up to date with the best Marketing practices? I suggest you subscribe to The Beat , Rock Content's interactive newsletter. There you will find all the trends that matter in the digital Marketing landscape. See you there!