Attracting visitors to shopping centres is becoming
Posted: Thu Dec 05, 2024 9:46 am
I confess, this week I visited the shopping centre in my city two days in a row. And yes, that hasn't happened for months. The speed, convenience and ease of new digital formats have made me migrate my consumption habits to online spaces.
a difficult task for those responsible for their management. The great cultural change that has taken place in recent years affects this type of establishment, challenging traditional market concepts.
Younger generations prefer to socialize within the walls of their homes and reduce outdoor activities, including meeting up with friends to visit a shopping mall or simply go shopping. This new reality affects their consumer habits. They are now more interested in purchasing products online and only visit physical stores when they are offered an exclusive shopping experience .
Digital tools offer brands the possibility of displaying their product portfolio in a variety of formats, thereby expanding the available purchasing channels in categories such as fashion, travel, leisure, food, etc.
In general terms, there is no perception among consumers that their purchasing behaviour has changed significantly in recent years, although the main change has to do with the penetration of online shopping.
According to the study ' Trends of the Spanish consumer ' by the Ministry of Industry, Trade and Tourism, shopping in specialized physical stores and department stores remains the fiji email address preferred method among Spanish consumers. Shopping centers are the second option for the acquisition of personal equipment and the third for home equipment.
The great challenge for large retailers today is to create a modern, attractive and different entertainment proposal , capable of creating a unique user experience. The retail customer profile in Spain is enormously heterogeneous , as is the commercial offer of each centre, which requires the total personalisation of the actions to be developed in each space to attract visitors to shopping centres.
If you want to get traffic to your stores in the retail and shopping centre sector, you need to design a consistent, creative and relevant marketing plan for your audience. To do this, we have prepared a guide with five of the most effective strategies.
1. Promotions
Let's face it, the moment a promotion crosses our customer journey , it produces a feeling of joy, with a positive association and loyalty towards that brand.
Promotions are a very powerful tool for attracting, retaining and attracting customers. Depending on the objective to be achieved, there is a wide range of promotional options, some more innovative and creative than others. This type of action can be easily adapted to different budgets.
a difficult task for those responsible for their management. The great cultural change that has taken place in recent years affects this type of establishment, challenging traditional market concepts.
Younger generations prefer to socialize within the walls of their homes and reduce outdoor activities, including meeting up with friends to visit a shopping mall or simply go shopping. This new reality affects their consumer habits. They are now more interested in purchasing products online and only visit physical stores when they are offered an exclusive shopping experience .
Digital tools offer brands the possibility of displaying their product portfolio in a variety of formats, thereby expanding the available purchasing channels in categories such as fashion, travel, leisure, food, etc.
In general terms, there is no perception among consumers that their purchasing behaviour has changed significantly in recent years, although the main change has to do with the penetration of online shopping.
According to the study ' Trends of the Spanish consumer ' by the Ministry of Industry, Trade and Tourism, shopping in specialized physical stores and department stores remains the fiji email address preferred method among Spanish consumers. Shopping centers are the second option for the acquisition of personal equipment and the third for home equipment.
The great challenge for large retailers today is to create a modern, attractive and different entertainment proposal , capable of creating a unique user experience. The retail customer profile in Spain is enormously heterogeneous , as is the commercial offer of each centre, which requires the total personalisation of the actions to be developed in each space to attract visitors to shopping centres.
If you want to get traffic to your stores in the retail and shopping centre sector, you need to design a consistent, creative and relevant marketing plan for your audience. To do this, we have prepared a guide with five of the most effective strategies.
1. Promotions
Let's face it, the moment a promotion crosses our customer journey , it produces a feeling of joy, with a positive association and loyalty towards that brand.
Promotions are a very powerful tool for attracting, retaining and attracting customers. Depending on the objective to be achieved, there is a wide range of promotional options, some more innovative and creative than others. This type of action can be easily adapted to different budgets.