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7 steps to define your company's brand identity
Whether you are in charge of managing a shopping centre or are the person responsible for achieving the marketing objectives of retail companies, you should know the multiple benefits that come from launching events and the crucial role they play in the marketing strategy and in creating unique experiences for customers.
We currently live in a reality in which we are list of fiji consumer email hyperconnected thanks to the Internet and, to a large extent, to the smartphones that accompany us in our daily lives. However, we miss human contact and closeness. According to Kantar Media, among the 10 market trends that will transform consumption in 2025, there is the shift from B2C to B2Me . This refers to the fact that, in contrast to increasingly hyper-personalized consumption and extremely fast purchasing decisions, emotions will be key to winning people over , with brands that appeal to consumers being the most likely to be purchased and recommended.
In a relevant strategy if you want to do marketing for shopping centers or retail marketing , although the digital part is essential, so are events, as a way of getting closer to customers, attracting them and building loyalty by creating experiences and collecting essential information.
Events to achieve marketing objectives
Although it may seem unbelievable, there are shopping centres such as the Mall of America in Minnesota with a permanent exhibition of Barbie's Malibu house or the Dubai Mall , where you can find an Olympic-sized ice rink 365 days a year. There are areas where the installation of ski slopes or performances by renowned artists are very common events that attract high-end customers.
