Oct 21, 22 | 3 min read
Google announces changes to mobile search results
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Google has just announced some changes to the way search results appear on mobile devices . But don't worry, these are small changes and don't seem to have much impact on SEO strategies!
On the other hand, the aim is to provide more clarity on the context of searches in the tool, further improving the user experience.
Below, I'll explain the announced changes and what they mean for brands and individuals.
Identifying sponsored results
Google maintains a policy of transparency across its advertising platforms. Sponsored search results are therefore given an identifying badge in Google Search.
This ID has already undergone some changes in color and format and, until then, it appeared with the word “Advertising” in bold. Now, on mobile devices, the ID becomes “Sponsored” , similar to what some social networks, such as Instagram, adopt.
The change is subtle, but it could signify a trend towards standardization of tools, contributing to the overall user experience.
Featured Site Name
Another change is the addition of the site suriname email address name to the result , highlighting the brand. It is easier for the user to recognize who the link is from. For brands, it is an additional opportunity to stand out and become better known.
This may be the biggest change, as previously we could only see the link and the specific name of that page (SEO title), not the site.
New design and size for favicons
Finally, the favicons (a combination of logo and icon) that appear in Google search results on mobile devices have also changed. They are now round and slightly larger in shape . The change helps the user associate the result with the brand, which gains more visibility. It's a win-win for both sides.
In the end, it's all about small changes to your SEO strategy. Maybe your only concern is making sure the site name is correct and the favicon is up to date, with the correct dimensions.
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The new features were announced only for mobile devices and some of them can already be seen by users. But Google also promises to test them on desktop.
Usability first
The changes mentioned in this article are in line with the updates that Google has been working on for a few years, with the aim of further improving the user experience on the platform .
Therefore, it is important to pay attention to each update, but try to focus on creating valuable content that matches the needs of your buyer personas and on the usability of the page.
At the end of the day, Google wants users to have the best possible experience when finding answers to their searches.
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