oo Often, Marketing Chases
Posted: Thu Dec 05, 2024 9:27 am
This Really Surprised Me: Marketing Technologies Now Make Up 20% Of The Total Marketing Budget. And Marketers Expect That Share To Grow To 31% Over The Next Five Years. Let That Sink In. Technology Spending Is Expected To Grow At A Compound Rate Of 9%, But Budgets Are Expected To Grow At A Compound Rate Of 8%.
Cmos Seem To Indicate That Every Penny (Plus A Few Quarters) Of Marketing chile phone number library Budget Increases Will Go Toward Marketing Technology Over The Next Five Years. The Tech Strategy Failure Of Course, This Won't Turn Out To Be True. However, This Trend Remains Alarming. TTechnology As A Panacea For Its Strategy.
Marketing Departments Usually Turn To The Latest Technologies To Add Capabilities That Will Become Their Strategic Approach. They Are Less Likely To Analyze Their Strategic Approach And Then Figure Out Whether The Latest Technology Can Help Them Implement It. The Cmo Survey Numbers Are A Clear Warning Sign For Marketers.
Cmos Seem To Indicate That Every Penny (Plus A Few Quarters) Of Marketing chile phone number library Budget Increases Will Go Toward Marketing Technology Over The Next Five Years. The Tech Strategy Failure Of Course, This Won't Turn Out To Be True. However, This Trend Remains Alarming. TTechnology As A Panacea For Its Strategy.
Marketing Departments Usually Turn To The Latest Technologies To Add Capabilities That Will Become Their Strategic Approach. They Are Less Likely To Analyze Their Strategic Approach And Then Figure Out Whether The Latest Technology Can Help Them Implement It. The Cmo Survey Numbers Are A Clear Warning Sign For Marketers.