The length of the title tag should be a maximum of 70 characters
Posted: Sun Feb 02, 2025 8:25 am
Introduction : The beginning of the text has a high priority for the subsequent ranking of the main keyword on Google. Therefore, if possible, the main keyword should be mentioned in the first sentence. For example, if this is "inbound marketing strategy", the opening sentence could be as follows: "An inbound marketing strategy aims to ensure that a company is found by potential customers on the Internet through valuable and useful content."
Headings : To help Google better understand what the article is about, headings (H1 to H6) are integrated into the article. The H1 is the most important heading and only appears at the beginning of the text. About 300 words should be written before a new heading follows. The headings should include the main keyword and the most important secondary keywords. After the H1 heading, we only use H2 headings in our pillar pages.
Text formatting : Visually, the text should canada whatsapp data not only consist of continuous text, but should be enhanced by paragraphs, tables, lists, images, videos and infographics. All of these elements lead to a better ranking in the search engine.
Images : The images on a URL are named after the main keyword and semantically similar keywords. This applies to both the file name and the alt text of the image. One image element can be used per 500 words.
External links : Whenever it provides the user with added value, links to relevant websites should be included in the article. This increases the relevance of your own content. You have to decide intuitively whether you set the external links to follow or nofollow.
Internal links : If the target page is to rank for the main keyword “Inbound Marketing”, for example, it makes sense to constantly link this page internally with the link text “Inbound Marketing”.
URL : The URL of each post should contain the respective keyword. The URL is kept as short as possible. If a URL is to rank for the keyword “inbound marketing strategy”, the corresponding URL is netpress.de/inbound-marketing-strategie. No underscores, capital letters or special characters (e.g. ü) are used.
Title tag : . The main keyword of the text should be placed as far forward as possible. Numbers (The 10 best inbound marketing strategies), dates (Inbound marketing strategies 2024), CTAs (Inbound marketing strategies [download now]) or the use of brackets (Inbound marketing strategy [Top]) increase the click frequency. You can check your title tags with the SERP Snippet Generator from Sistrix.
Headings : To help Google better understand what the article is about, headings (H1 to H6) are integrated into the article. The H1 is the most important heading and only appears at the beginning of the text. About 300 words should be written before a new heading follows. The headings should include the main keyword and the most important secondary keywords. After the H1 heading, we only use H2 headings in our pillar pages.
Text formatting : Visually, the text should canada whatsapp data not only consist of continuous text, but should be enhanced by paragraphs, tables, lists, images, videos and infographics. All of these elements lead to a better ranking in the search engine.
Images : The images on a URL are named after the main keyword and semantically similar keywords. This applies to both the file name and the alt text of the image. One image element can be used per 500 words.
External links : Whenever it provides the user with added value, links to relevant websites should be included in the article. This increases the relevance of your own content. You have to decide intuitively whether you set the external links to follow or nofollow.
Internal links : If the target page is to rank for the main keyword “Inbound Marketing”, for example, it makes sense to constantly link this page internally with the link text “Inbound Marketing”.
URL : The URL of each post should contain the respective keyword. The URL is kept as short as possible. If a URL is to rank for the keyword “inbound marketing strategy”, the corresponding URL is netpress.de/inbound-marketing-strategie. No underscores, capital letters or special characters (e.g. ü) are used.
Title tag : . The main keyword of the text should be placed as far forward as possible. Numbers (The 10 best inbound marketing strategies), dates (Inbound marketing strategies 2024), CTAs (Inbound marketing strategies [download now]) or the use of brackets (Inbound marketing strategy [Top]) increase the click frequency. You can check your title tags with the SERP Snippet Generator from Sistrix.