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When planning a company's own marketing strategy , the same questions keep coming up: How can marketing measures be planned and implemented profitably, how can their success be measured and analyzed - and above all: How can the company draw the necessary and correct conclusions from this. There is also the cautious question on the side: Which areas exactly should effective marketing goals cover and what does a good marketing strategy look like? All of these questions should be answered in this article. Regardless of whether it is about company or marketing goals, qualitative or quantitative metrics, SMART goals or optimized campaign plans - you will learn everything you need to effectively plan your marketing strategy for 2021. In Part 1 you will learn:




Corporate goals, marketing australia whatsapp data goals and their relationship to each other
What are corporate goals?
What are examples of typical corporate goals?
What are marketing goals?
SMART: The relevance of a clear definition of marketing goals

Part 2 follows:
How-to: Defining Marketing Goals
Basics: Analysis and recording of the status quo
definition of quantitative marketing goals
Measurability: Perhaps the most important aspect of the SMART concept
The campaign plan
What are qualitative marketing goals and how do they benefit marketing?

Examples of qualitative marketing goals and possible measures to achieve them
How can qualitative marketing goals be measured?