Even if you as a salesperson are not directly responsible for tasks such as keyword research or running marketing campaigns, there are still numerous aspects in which digital marketing can be relevant to you.
Today, marketing and sales departments are particularly successful when they work together. Both departments can set common goals and focus their efforts toward those goals.
As a digital sales professional, you can better understand your customers, their interests and intentions, incorporate the buyer's journey phases, offer relevant and personalized content and optimize your results. Find out exactly how you can do this with improved marketing knowledge below.
Get to know your target group better
Knowing digital marketing also means you sri lanka whatsapp data can get to know your potential customers better. In marketing, buyer personas are often used to help you better understand your customers and determine how relevant your content is to them. Buyer personas are semi -fictional representations of your ideal customers who have specific goals, motivations, behaviors, and values. Knowing these factors in detail helps digital sales professionals to optimally target their potential customers and encourage purchasing decisions.
Digital Sales: Consider the Buyer's Journey Phases
Your potential customers go through different stages, which are described using the Buyer's Journey. This journey consists of three different phases:
1. Awareness: A potential customer identifies a need or problem that he or she wants to solve.
2. Consideration: The potential customer defines his problem or need more precisely and begins researching possible solutions.
3. Decision: The interested party decides on one of the possible solutions.
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