Don't forget about CRM to improve your EC sales
Posted: Thu Jan 30, 2025 7:24 am
*This article is a re-edited version of the content of a seminar in which I was a lecturer, adapted for this blog. In the first part, "CRM Basics: Data Utilization to Increase E-Commerce Sales" "CRM" means " a philosophy and strategy that aims to build medium- to long-term relationships with customers, improve loyalty, and increase sales and profits." Although many EC companies are investing in advertising measures to attract new customers, they are missing the "CRM = mid- to long-term perspective" and this has resulted in poor customer retention and slow growth in sales and profits.
Understanding the current situation based on data utilization denmark telegram database will be the foundation for promoting CRM. We talked about the following. The content of the first part is the foundation for thinking about CRM. However, unless you actually take action as a measure, nothing will change. Therefore, in the second part, we will consider "communication," which is the core of CRM measures. <Table of Contents> What is "communication"? Four points for "communication" Delivering information through multi-channel communication design summary What is "communication"? In this article, "communication" is used to refer to "delivering messages from companies to customers" in general.
First, let me explain why we refer to information dissemination from companies as "communication" and not "promotion." The biggest difference between promotion and communication is that the word "communication" is two-way. *According to Wikipedia, communication is "the transmission of perceptions, emotions, and thoughts between people living in society ( quoted from Wikipedia )," and promotion refers to "activities aimed at making the general public aware of the products and services offered, including their features ( quoted from Wikipedia ).
Understanding the current situation based on data utilization denmark telegram database will be the foundation for promoting CRM. We talked about the following. The content of the first part is the foundation for thinking about CRM. However, unless you actually take action as a measure, nothing will change. Therefore, in the second part, we will consider "communication," which is the core of CRM measures. <Table of Contents> What is "communication"? Four points for "communication" Delivering information through multi-channel communication design summary What is "communication"? In this article, "communication" is used to refer to "delivering messages from companies to customers" in general.
First, let me explain why we refer to information dissemination from companies as "communication" and not "promotion." The biggest difference between promotion and communication is that the word "communication" is two-way. *According to Wikipedia, communication is "the transmission of perceptions, emotions, and thoughts between people living in society ( quoted from Wikipedia )," and promotion refers to "activities aimed at making the general public aware of the products and services offered, including their features ( quoted from Wikipedia ).