The difference between CRM
Posted: Thu Jan 30, 2025 5:39 am
1) Purpose of introduction The decision was made to introduce the system in order to increase repeat purchases from existing customers. Originally, most repeat purchases were made via catalog orders, but the company wanted to expand repeat purchases via the EC site as well. 3) Understanding customer trends After conducting a purchasing analysis, we found that many people make repeat purchases within two weeks of purchase. From this, we came up with the hypothesis that the purpose of first-time purchases is to "try out" the product.
④ Establishment of an operational system As a result cambodia telegram database of the analysis, they started "One to One Email Delivery" to find out when first-time buyers would make repeat purchases and send emails that would encourage them to make repeat purchases. The real-time integration of customer information, which was essential for this initiative, was successfully achieved with the understanding and cooperation of the company's systems department. By setting clear goals and dividing up roles within the department, they have built a system that can steadily run the PDCA cycle.
With members all sharing the same understanding of "what measures can be taken to bring about a greater impact while spending the same amount of time," they are now able to implement CRM measures that lead to greater profits. More details about this case can be found here. [Case Study] By improving emails with a focus on one-to-one measures, sales have doubled compared to last year. CRM measures and a steady PDCA cycle implemented by "Kutsu no Hiraki" [Related article] Why do you need CRM for EC and mail order? Explaining the benefits and how to choose a system All Connect Co.
④ Establishment of an operational system As a result cambodia telegram database of the analysis, they started "One to One Email Delivery" to find out when first-time buyers would make repeat purchases and send emails that would encourage them to make repeat purchases. The real-time integration of customer information, which was essential for this initiative, was successfully achieved with the understanding and cooperation of the company's systems department. By setting clear goals and dividing up roles within the department, they have built a system that can steadily run the PDCA cycle.
With members all sharing the same understanding of "what measures can be taken to bring about a greater impact while spending the same amount of time," they are now able to implement CRM measures that lead to greater profits. More details about this case can be found here. [Case Study] By improving emails with a focus on one-to-one measures, sales have doubled compared to last year. CRM measures and a steady PDCA cycle implemented by "Kutsu no Hiraki" [Related article] Why do you need CRM for EC and mail order? Explaining the benefits and how to choose a system All Connect Co.