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Explaining the basics and preparations before implementation

Posted: Thu Jan 30, 2025 5:19 am
by mehjabins870
<Table of Contents> What is CRM? CRM has actually been around for a long time Why is CRM so important now? In today's information-saturated society, "know your customer" to be chosen It's not just about acquiring new customers, it's also about "improving the quality of existing customers" The data obtained is the company's asset, and the analysis results will lead to the next step summary What is CRM? It is an abbreviation for Customer Relationship Management. Literally, it means "customer relationship management" or "customer relationship management .


" It is a marketing technique that aims to improve brazil telegram database mutual benefits between customers and companies by maintaining good relationships with customers, regardless of whether the product is tangible or intangible . Carefully consider what approach would make each person happy and motivated, and then execute that for each person. CRM activities are the execution of communication that is obviously important in business, but which we thought would become impossible as the scale of business grows. By implementing CRM activities, it is possible to expect to maximize LTV (Life Time Value) , which will ultimately lead to maintaining and improving company profits.


Please also see the following article for the advantages and disadvantages of CRM implementation. What are the benefits of implementing CRM? We also explain the disadvantages and how to choose one. What are the benefits of implementing CRM? We also explain the disadvantages and how to choose one. CRM has actually been around for a long time It is common knowledge for those who know marketing that the Daifukucho, which merchants held in high esteem next to their own lives in the Edo period, and Mikawaya in Sazae-san are examples of CRM.