Start a blog (if you don't have one yet)

[JoynobAkter]

This is the technical phase of content marketing. and today you have hundreds of options to create your blog or website. The recommendation is to use WordPress, but Joomla is a valid alternative.

You then have to choose whether to create a website or blog from scratch or rely on an external solution.

Know however that whatever your choice will be you will have features of our advertising database advantages and disadvantages. : the proprietary solution will offer you more flexibility and the freedom to achieve the desired result. Existing platforms can be limiting and have annual subscription costs, and you don't know what the future holds.

Update existing content (if you've already started publishing online)

It's never too late to re-evaluate your previous content marketing activity and the content you've already published online. Maybe you can update it, revise it with a new style, or adopt a different content marketing approach.

It's about understanding what kind of content you're going to create, not only in terms of format (post, video, podcast) but also of topics covered. The advice is to create pillar pages and related content through a system of internal links.