Around 2008, some local governments began to tackle city promotion. The city promotion initiatives undertaken by some local governments are often presented as pioneering success stories.
However, city promotion has become so common in recent years that it is no exaggeration to say that there is no municipality that does not carry it out. Even if you promote the attractions of your region, it is difficult to differentiate yourself from others, and it is difficult for users to find you interested in the area when they search for it.
2.3 Policy goals are not set, only means
There are also city promotion plans that do not clearly set goals. Even if crypto email database list you promote the charm and culture of the region and aim to improve its brand power, you cannot verify the effectiveness of the plan unless you have specific goals to achieve.
Even if we set a goal of increasing the permanent population, Japan's population is steadily declining, and the low birth rate and aging population are accelerating. In this situation, we have to admit that it will be difficult to achieve the goal of increasing permanent residence and migration.
Setting appropriate policy goals is essential when carrying out city promotion.
3. What is required for future city promotion?
Now that you understand the objectives and challenges of city promotion, we will next explain what is required for future city promotion.
3.1 Aim to increase the related population
The relevant population is not the population of people who have settled or moved to the area, or the exchange population who visit as tourists. It refers to people who are interested in the area and want to continue to be involved with the area and its residents. The relevant population is divided into fan-based and work-based.
The Digital Garden City-State Comprehensive Strategy states that it is necessary to utilize the power of digital technology to increase the number of people connected to the city. It also lists "creating a flow of people" as one of the important elements for using the power of digital technology to solve social issues and improve the attractiveness of rural areas.
Specifically, this is about creating an environment that allows people to work in the same way anywhere, regardless of geographic or time conditions. This is expected to encourage job creation in rural areas and generate a flow of people to those areas.
As related population travels between regions in this way, it is expected that the local economy will be revitalized and the attractiveness of the region will increase, leading to regional development.
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