Successful examples of Japanese DMOs
Posted: Wed Jan 29, 2025 9:28 am
We will introduce some examples of regions that are registered with the Japanese version of DMO and have been successful in promoting tourism.
Setouchi DMO is a wide-area collaborative DMO that spans seven prefectures: Hiroshima, Hyogo, Okayama, Yamaguchi, Kagawa, Tokushima, and Ehime. The predecessor organization was established in 2013, inspired by the idea that wide-area collaboration was necessary to increase the number of foreign tourists.
Many people who visit Japan from overseas do not stay in a single region, but travel around to various places. Therefore, we thought that product development that takes into account travel to various uganda consumer email list places was necessary to attract inbound tourists, and we have started a wide-area collaboration initiative.
With the cooperation of overseas marketing companies, we were able to effectively approach overseas travel agencies and media. Financial support was provided by multiple local banks in each region.
3.2 UNDISCOVERED JAPAN
UNDISCOVERED JAPAN
"UNDISCOVERED JAPAN" is a branding project by 13 tourism regions across Japan that are certified by the Japan Tourism Agency. In order to increase the power of Japan's tourism brand, events are held overseas. The website introduces previously unknown sightseeing tours and stay-based tours in Japan.
3.3 Hokkaido
As an example of a regional DMO in Hokkaido, we would like to introduce the NPO "Akan Tourism Association Town Development Promotion Organization." Founded in 2005, its members are made up of seconded personnel from accommodation facilities, airlines, and travel agencies.
The resort is promoting its "Kamui Holiday" concept to wealthy people in Europe, the US, Southeast Asia and Japan, where visitors can experience a culture of coexistence with nature surrounded by world-class natural beauty.
To secure financial resources, the city also lobbied to increase the hot springs tax from 150 yen to 250 yen. The increased tax of 100 yen was used to create a fund, which is being used to promote tourism by improving information boards and communication facilities, operating circular buses, and so on.
Setouchi DMO is a wide-area collaborative DMO that spans seven prefectures: Hiroshima, Hyogo, Okayama, Yamaguchi, Kagawa, Tokushima, and Ehime. The predecessor organization was established in 2013, inspired by the idea that wide-area collaboration was necessary to increase the number of foreign tourists.
Many people who visit Japan from overseas do not stay in a single region, but travel around to various places. Therefore, we thought that product development that takes into account travel to various uganda consumer email list places was necessary to attract inbound tourists, and we have started a wide-area collaboration initiative.
With the cooperation of overseas marketing companies, we were able to effectively approach overseas travel agencies and media. Financial support was provided by multiple local banks in each region.
3.2 UNDISCOVERED JAPAN
UNDISCOVERED JAPAN
"UNDISCOVERED JAPAN" is a branding project by 13 tourism regions across Japan that are certified by the Japan Tourism Agency. In order to increase the power of Japan's tourism brand, events are held overseas. The website introduces previously unknown sightseeing tours and stay-based tours in Japan.
3.3 Hokkaido
As an example of a regional DMO in Hokkaido, we would like to introduce the NPO "Akan Tourism Association Town Development Promotion Organization." Founded in 2005, its members are made up of seconded personnel from accommodation facilities, airlines, and travel agencies.
The resort is promoting its "Kamui Holiday" concept to wealthy people in Europe, the US, Southeast Asia and Japan, where visitors can experience a culture of coexistence with nature surrounded by world-class natural beauty.
To secure financial resources, the city also lobbied to increase the hot springs tax from 150 yen to 250 yen. The increased tax of 100 yen was used to create a fund, which is being used to promote tourism by improving information boards and communication facilities, operating circular buses, and so on.