Analytics of advertising campaigns in Andat: 5 tips
Posted: Wed Jan 29, 2025 8:54 am
Content
How to monitor CPL?
How to automate work with seasonality?
How to find phrases that are “eating up” your budget?
How to work with master campaigns?
Is it possible to switch from an auto strategy to manual control without losses?
In this text, we will answer 5 frequently asked questions about how to independently analyze advertising campaigns in Andat and how you can improve the results of advertising campaigns based on this analytics.
How to monitor CPL?
Pay attention to the CPL (cost per lead) chart. The CPL on the chart is shown as if there was at least one conversion daily. This way, the chart is not “lying on the floor” and you can see how much the turkey consumer email list campaign spends daily. The average CPL for the selected time period is shown in the cards at the top.
What to do if you see a sharp jump in CPL on the chart?
Please limit the daily budget for this campaign.
Set a threshold for CPL, and the cost per lead begins to adjust to this limit.
How to automate work with seasonality?
Monitor seasonal dips and spikes. When you see a seasonal dip or spike, limit your daily budget. You can limit it radically if there is a good reason, such as a large flow of non-targeted traffic.
If a phrase was expensive, “ate up” a lot of budget and did not bring conversions, Andata will automatically disable traffic purchases for such a phrase. But as soon as the amount spent on the phrase in the time period is less than the CPL ceiling, the phrase will be enabled and tested again. This is convenient when you need to automatically test phrases with seasonality that cannot be constantly enabled and disabled manually.
How to monitor CPL?
How to automate work with seasonality?
How to find phrases that are “eating up” your budget?
How to work with master campaigns?
Is it possible to switch from an auto strategy to manual control without losses?
In this text, we will answer 5 frequently asked questions about how to independently analyze advertising campaigns in Andat and how you can improve the results of advertising campaigns based on this analytics.
How to monitor CPL?
Pay attention to the CPL (cost per lead) chart. The CPL on the chart is shown as if there was at least one conversion daily. This way, the chart is not “lying on the floor” and you can see how much the turkey consumer email list campaign spends daily. The average CPL for the selected time period is shown in the cards at the top.
What to do if you see a sharp jump in CPL on the chart?
Please limit the daily budget for this campaign.
Set a threshold for CPL, and the cost per lead begins to adjust to this limit.
How to automate work with seasonality?
Monitor seasonal dips and spikes. When you see a seasonal dip or spike, limit your daily budget. You can limit it radically if there is a good reason, such as a large flow of non-targeted traffic.
If a phrase was expensive, “ate up” a lot of budget and did not bring conversions, Andata will automatically disable traffic purchases for such a phrase. But as soon as the amount spent on the phrase in the time period is less than the CPL ceiling, the phrase will be enabled and tested again. This is convenient when you need to automatically test phrases with seasonality that cannot be constantly enabled and disabled manually.