Improving ROI and ROMI
Posted: Wed Jan 29, 2025 8:45 am
Andata helps not only increase ROI (return on investment), but also improve ROMI (return on marketing investment) and other important metrics .
This is done by redistributing traffic between effective sources, as well as removing ineffective ones, such as low-quality or overly expensive sites, non-converting keywords and phrases, irrelevant socio-demographic parameters (gender, age, geo, device). Thus, you can focus on the most profitable audience segments and reduce unnecessary expenses, thereby increasing the overall profitability of advertising efforts.
Why do you need AI Optimizer and what does it do?
Optimizer is Andata's flagship product, which uses Deep Machine Learning (DML) to automate and improve advertising campaigns.
DML analyzes huge amounts of user behavior data, such as clicks, page views, time on site, and other metrics. Based on this analysis, models are created that predict which users are most likely to perform a tunisia consumer email list target action (purchase, registration, etc.). These models are constantly learning and adapting to new data, which allows Optimizer to make informed decisions in real time.
DML can do things that a normal person can't. For example, DML can simultaneously analyze millions of data points, take into account hundreds of factors, and instantly make decisions on rate adjustments, which is far beyond the capabilities of any specialist.
With its help we:
we minimize costs by reducing expenses on non-converting keywords;
We conduct Big Data analysis and predict user behavior to increase the number of conversions;
save time - the system automatically makes the necessary adjustments, freeing marketers from routine tasks and allowing them to focus on strategy.
Thus, based on the collected data, our ML models predict user behavior, allowing you to optimize rates and budgets to achieve maximum efficiency. The optimizer independently makes the necessary changes to campaigns, freeing marketers from routine tasks.
This is done by redistributing traffic between effective sources, as well as removing ineffective ones, such as low-quality or overly expensive sites, non-converting keywords and phrases, irrelevant socio-demographic parameters (gender, age, geo, device). Thus, you can focus on the most profitable audience segments and reduce unnecessary expenses, thereby increasing the overall profitability of advertising efforts.
Why do you need AI Optimizer and what does it do?
Optimizer is Andata's flagship product, which uses Deep Machine Learning (DML) to automate and improve advertising campaigns.
DML analyzes huge amounts of user behavior data, such as clicks, page views, time on site, and other metrics. Based on this analysis, models are created that predict which users are most likely to perform a tunisia consumer email list target action (purchase, registration, etc.). These models are constantly learning and adapting to new data, which allows Optimizer to make informed decisions in real time.
DML can do things that a normal person can't. For example, DML can simultaneously analyze millions of data points, take into account hundreds of factors, and instantly make decisions on rate adjustments, which is far beyond the capabilities of any specialist.
With its help we:
we minimize costs by reducing expenses on non-converting keywords;
We conduct Big Data analysis and predict user behavior to increase the number of conversions;
save time - the system automatically makes the necessary adjustments, freeing marketers from routine tasks and allowing them to focus on strategy.
Thus, based on the collected data, our ML models predict user behavior, allowing you to optimize rates and budgets to achieve maximum efficiency. The optimizer independently makes the necessary changes to campaigns, freeing marketers from routine tasks.