A typical view of strategies in Yandex Direct
Posted: Wed Jan 29, 2025 8:39 am
Yandex Direct has 2 options for choosing the type of strategy: Normal and Batch .
The following strategies are available in the Normal section:
Maximum clicks is designed to attract the maximum number of clicks on ads. The system adjusts bids to attract as many visitors to the site as possible;
Maximum Conversions helps advertisers get the most conversions on their website while sticking to a given budget or average cost per conversion. Algorithms automatically adjust bids to achieve the best results;
Maximum clicks with manual bids is a strategy where the advertiser sets the bids themselves, and algorithms help optimize the campaign to achieve the best results.
Important! This strategy is not available for campaigns with impressions in YAN.
Next, we will examine each strategy in more detail.
Strategy "Maximum clicks" with manual bid management in Yandex Direct
Here you can set your own bids for different ad display sweden consumer email list conditions, based on search. This helps you achieve the maximum number of impressions and clicks, while adhering to specified restrictions, such as daily budget and competition with other advertisers.
Manual bid management strategy in Yandex Direct requires careful approach and regular monitoring to ensure its effectiveness. It provides flexible tools for campaign management, allowing us to optimize expenses and achieve set goals.
Who is it suitable for?
This strategy is suitable for small and medium businesses that want to control their expenses and have time to manually manage bids. It will be useful for experienced advertisers who know how to effectively use manual control to improve the effectiveness of advertising. Companies with a limited budget can minimize the cost per click using this approach.
The following strategies are available in the Normal section:
Maximum clicks is designed to attract the maximum number of clicks on ads. The system adjusts bids to attract as many visitors to the site as possible;
Maximum Conversions helps advertisers get the most conversions on their website while sticking to a given budget or average cost per conversion. Algorithms automatically adjust bids to achieve the best results;
Maximum clicks with manual bids is a strategy where the advertiser sets the bids themselves, and algorithms help optimize the campaign to achieve the best results.
Important! This strategy is not available for campaigns with impressions in YAN.
Next, we will examine each strategy in more detail.
Strategy "Maximum clicks" with manual bid management in Yandex Direct
Here you can set your own bids for different ad display sweden consumer email list conditions, based on search. This helps you achieve the maximum number of impressions and clicks, while adhering to specified restrictions, such as daily budget and competition with other advertisers.
Manual bid management strategy in Yandex Direct requires careful approach and regular monitoring to ensure its effectiveness. It provides flexible tools for campaign management, allowing us to optimize expenses and achieve set goals.
Who is it suitable for?
This strategy is suitable for small and medium businesses that want to control their expenses and have time to manually manage bids. It will be useful for experienced advertisers who know how to effectively use manual control to improve the effectiveness of advertising. Companies with a limited budget can minimize the cost per click using this approach.