Setting up autotargeting in the Campaign Wizard

[moniya12]

The following goals are available in the Campaign Wizard: Conversions and Traffic, Sales on Marketplaces, and Telegram Channel Promotion. The choice of goal affects the available settings and targeting algorithms.

Within the "Product Campaign" objective, the system automatically determines the audience without requiring the advertiser to select categories or set thematic words.

Once you have decided on the purpose of using autotargeting, proceed to the configuration at the campaign level. Go to the "Define audience" section in your campaign settings and activate the "Manual paraguay consumer email list​ settings" option. This action will open access to the list of "Targeting categories". In this list, you need to specify the categories that meet your requirements.

In the Campaign Wizard, autotargeting is turned on automatically. If you need to turn it off, simply uncheck the box in the settings. You can turn off some categories, but not target queries — this is prohibited by the system. When turning off categories, remember that this can reduce the audience. It is best to make decisions based on data: if a category is ineffective or its cost per conversion is too high, it is better to exclude it.
Andata Optimizer analyzes the effectiveness of autotargeting, optimizing advertising campaigns. It automatically adjusts bids and targeting categories, improving results and advertising management efficiency.