When is retargeting useful
Posted: Wed Jan 29, 2025 8:20 am
The use of retargeting should be justified and adapted to specific tasks and specifics of the business and target audience. When used correctly, it can significantly increase the effectiveness of an advertising campaign.
Who exactly is retargeting suitable for?
E-commerce
Online stores with a wide range of products can use this technology to return users who added an item to their cart but did not complete the purchase.
Business with a long sales cycle
Companies that offer high-ticket items or services where the purchasing decision takes time (e.g. cars, real estate) can use it to maintain interest and engagement with potential customers throughout the buying cycle.
B2B segment
B2B companies can target retargeting campaigns to decision makers pakistan consumer email list familiar with the offering, helping to strengthen business relationships and drive sales .
When retargeting is not recommended
Medical field
Due to strict privacy rules and regulations on advertising of medical services, it may be ineffective or legally difficult to implement.
Businesses with a short sales cycle
If a product or service is typically purchased on impulse or without much thought, it will not provide significant benefit.
Low Traffic Niches
Effective retargeting requires sufficient traffic to the site. Small niche sites may not have enough visitors to create an effective advertising campaign.
Early stage startups
For startups that are just starting to attract an audience, it may make more sense to focus on acquiring new users and building a customer base.
One-time purchase businesses
Products or services that are typically purchased once (such as funeral and burial services) may not benefit significantly from this technology.
Who exactly is retargeting suitable for?
E-commerce
Online stores with a wide range of products can use this technology to return users who added an item to their cart but did not complete the purchase.
Business with a long sales cycle
Companies that offer high-ticket items or services where the purchasing decision takes time (e.g. cars, real estate) can use it to maintain interest and engagement with potential customers throughout the buying cycle.
B2B segment
B2B companies can target retargeting campaigns to decision makers pakistan consumer email list familiar with the offering, helping to strengthen business relationships and drive sales .
When retargeting is not recommended
Medical field
Due to strict privacy rules and regulations on advertising of medical services, it may be ineffective or legally difficult to implement.
Businesses with a short sales cycle
If a product or service is typically purchased on impulse or without much thought, it will not provide significant benefit.
Low Traffic Niches
Effective retargeting requires sufficient traffic to the site. Small niche sites may not have enough visitors to create an effective advertising campaign.
Early stage startups
For startups that are just starting to attract an audience, it may make more sense to focus on acquiring new users and building a customer base.
One-time purchase businesses
Products or services that are typically purchased once (such as funeral and burial services) may not benefit significantly from this technology.