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In order to nurture potential customers and induce them to make purchases, or to turn first-time customers into repeat customers. However, it is difficult to follow up on all of a company's customers manually. As customer behavior and needs are becoming more diverse, it is essential to have an approach that suits each customer. For this reason, CRM systems are used to centrally manage customer data and carry out rational marketing based on data. Introducing a CRM system provides the following benefits: Customer information can be managed centrally Streamline company-wide information sharing Customer satisfaction is likely to improve Easier to cultivate loyal customers For more information on CRM and CRM systems and the benefits of implementing them, please see the following article.


This article introduces examples from 10 companies, but for uk telegram database information on how to proceed with CRM measures, please also refer to the blog article " How to proceed with CRM measures? Recommended specific measures and key points for success explained with examples! " [Related article] What are the benefits of implementing CRM? We also explain the disadvantages and how to choose one. What is a CRM (Customer Relationship Management) System? Explaining the Benefits of Introducing It, Its Functions, and How to Choose One What is a CRM (Customer Relationship Management) System? Explaining the Benefits of Introducing It, Its Functions, and How to Choose One [BtoC] Case study of Shogakukan Shueisha Productions Co.


, Ltd. [BtoC] Case study of Shogakukan Shueisha Productions Co., Ltd. Source: Shogakukan Shueisha Productions Inc. Shogakukan Shueisha Productions Co., Ltd. operates educational services and character licensing businesses. The company introduced a CRM system to streamline "remaining seat management" for online applications for its early childhood education service "Dorakids." <Company profile> Company name Shogakukan Shueisha Productions Inc. Industry Education Business Number of Employees 515 (as of April 2023) Reasons for introducing a CRM system The company was facing an issue with the efficiency of "remaining seat management" for online applications for the summer-only "Dora Kids" course.