When it comes to allocating marketing budgets, search engine optimization (SEO) still has a tough time in some companies. People take it for granted that they will be found or Google Ads seems easier, even though they only reach a minority of searchers and are perceived as an advertiser and not a leading provider.
According to the Mastercard Economics Institute, consumers worldwide spent $900 billion more in 2020 than in the years before COVID-19. Without trade fairs and many other options, the importance of the Internet for customer acquisition and sales has continued to increase in the B2B sector as well.
When it comes to online marketing, many companies rely on social media or paid search or pay per click (PPC) . The disadvantage of these forms of marketing is that they no longer work once the campaign has ended and the return on investment is not as good as search engine optimization . Above all, however, the importance of being listed as a leading provider is ignored.
SEO, on the other hand, offers a number of advantages over the marketing channels mentioned above. The most important of these are presented below.
Please also read the article: How to make the most of your marketing budget .
reach
Enormous reach
First of all, websites that appear at the top of Google's search results have enormous reach potential. With a global market share of over 90 percent, Google is by far the largest provider in the search market. In Switzerland, Google even has a market share of more than 95 percent . In addition, almost 40% of Swiss advertising money goes to Google because companies fundamentally recognize how important it is to be found.
With the help of suitable SEO measures, it is possible to use the potential to be perceived as a leading company on a permanent basis . Although regular checking and optimization are necessary to maintain good rankings , this is usually disproportionate to the costs that would be necessary to maintain a permanent TV or radio campaign, for example.
ROI
High return on investment (ROI) and sustainability
Another advantage of SEO compared to other marketing channels is its Azerbaijan Phone Number Resource high ROI. According to a survey by SEJ , 49 percent said that organic search and thus SEO had the highest ROI . Paid search advertising (PPC) followed far behind with 19 percent .
Where does this positive assessment of SEO come from? There are various reasons for this. First of all, SEO has positive effects in the long term. This means that SEO measures continue to have an effect months after they have been implemented, so that clicks and traffic are still generated after this time.
Because SEO affects various aspects of a website, such as the user experience, the quality of the content and the technology, the internet presence and thus the brand as a whole benefits. Better rankings in the search results and thus more clicks and more traffic are only part of the overall result of SEO. SEO should therefore be viewed as an investment and not just as a cost factor.
Read the article: Marketing: What to do when the CEO asks about ROI?
