How to make your company website attract customers?
Posted: Wed Dec 04, 2024 10:38 am
Marketing tools
Table of Contents Hide
1 Moving on to today's topic, how can you use a website to acquire customers and sell your products or services?
1.1 (1) Update your site content!
1.2 (2) Why update content on your company website and write a blog?
1.3 (3) What to write about in a corporate blog? Who should do it?
Many times I hear from entrepreneurs that they invest financial resources and time only in Social Media, because advertising works there and is quick to perform and brings quick results. Many times in recent months I have mentioned the example of blocking a company and private fanpage account, which blocks our access to our community, what about advertising our company then?
Investing only in Social Media advertising channels is a big mistake and can cost us a lot of nerves. Interestingly, not only when our access is taken away by a hack, but for example when we get a ban, i.e. a block barbados business email list from Facebook. As it turns out, this is becoming an increasingly common problem, also for small companies. Even if you think that you are not doing anything wrong and you have nothing to get blocked for, because it can happen by a person who co-creates your company page and Facebook will connect you to it and in some way "punish".
As you know, prevention is better than cure, which is why I wrote about how to protect yourself from losing customers in such a situation.
Moving on to today's topic, how can you use a website to acquire customers and sell your products or services?
(1) Update your website content!
When I mention the blog section on the company website and say to run it similarly to Social Media, even 1-2 times a month, entrepreneurs make big eyes, asking me "how and when to do it" and saying it's hard. They keep saying they don't have time, they can't write and stuff like that.
There can be many excuses, meanwhile writing a blog, or as I have recently cleverly called it updating content on a company website, is much easier than adding entries on Social Media. How is that possible? To add a blog entry, you don't have to think about the appearance, emoticons, additions, or even a super-attractive photo or video, for starters, it is enough if you write a few words about a given service or product, add photos of it taken with your phone or downloaded from the manufacturer and that's it! The entry should answer the question and need of your customer, so there are many topics, for example: a toy store, customers ask what toys to choose as a gift for a baby? The entry should read: What toys to choose for a baby? You include information about several toys available in your store, divide them into colors, or gender or even price categories and you have an entry! You can refer customers to it from Social Media channels, have a chat about it on Social Media.
Managing a blog on a company website made on WordPress is trivially simple and resembles using Notepad or Word. Therefore, if you already have a company website and have the blog option enabled (if not, write to us and we will enable it for you for free!), start writing updates for the website. What's more, you don't have to come up with special texts, copy a few posts already published from Social Media, add a few more sentences about the product specification so that the text has at least 1500 characters, which is really not much (for example, this article has 5,000 characters!), and it will be positioned better and voila, you're done!
I am always surprised when entrepreneurs do not use the content created once for different channels, just change a few sentences, add a different photo and the material from Facebook can be added to Instagram, as well as to the blog. At the same time, you can create 3 slightly different content for 3 channels. Here's a warning! I advise against adding the same content at the same time to 3 channels!
(2) Why update content on your company website and write a blog?
Similar to Social Media, Google's advertising channels and search engines like it when a page is "alive", meaning when new content appears on it or old content is updated. Thanks to this, Google continues to index the page in its results, so it won't forget about you and will show it in the organic results.
(3) What to write about in a corporate blog? Who should do it?
About everything! Seriously! Write about your service, answering customers' most frequently asked questions. Describe the product's operation, write about its advantages, compare it with another. So many topics come up every day, write them down, and in your free time (between clients or even driving somewhere in the car - I recommend an application that writes and notes by ear) in your free time add a few sentences.
Table of Contents Hide
1 Moving on to today's topic, how can you use a website to acquire customers and sell your products or services?
1.1 (1) Update your site content!
1.2 (2) Why update content on your company website and write a blog?
1.3 (3) What to write about in a corporate blog? Who should do it?
Many times I hear from entrepreneurs that they invest financial resources and time only in Social Media, because advertising works there and is quick to perform and brings quick results. Many times in recent months I have mentioned the example of blocking a company and private fanpage account, which blocks our access to our community, what about advertising our company then?
Investing only in Social Media advertising channels is a big mistake and can cost us a lot of nerves. Interestingly, not only when our access is taken away by a hack, but for example when we get a ban, i.e. a block barbados business email list from Facebook. As it turns out, this is becoming an increasingly common problem, also for small companies. Even if you think that you are not doing anything wrong and you have nothing to get blocked for, because it can happen by a person who co-creates your company page and Facebook will connect you to it and in some way "punish".
As you know, prevention is better than cure, which is why I wrote about how to protect yourself from losing customers in such a situation.
Moving on to today's topic, how can you use a website to acquire customers and sell your products or services?
(1) Update your website content!
When I mention the blog section on the company website and say to run it similarly to Social Media, even 1-2 times a month, entrepreneurs make big eyes, asking me "how and when to do it" and saying it's hard. They keep saying they don't have time, they can't write and stuff like that.
There can be many excuses, meanwhile writing a blog, or as I have recently cleverly called it updating content on a company website, is much easier than adding entries on Social Media. How is that possible? To add a blog entry, you don't have to think about the appearance, emoticons, additions, or even a super-attractive photo or video, for starters, it is enough if you write a few words about a given service or product, add photos of it taken with your phone or downloaded from the manufacturer and that's it! The entry should answer the question and need of your customer, so there are many topics, for example: a toy store, customers ask what toys to choose as a gift for a baby? The entry should read: What toys to choose for a baby? You include information about several toys available in your store, divide them into colors, or gender or even price categories and you have an entry! You can refer customers to it from Social Media channels, have a chat about it on Social Media.
Managing a blog on a company website made on WordPress is trivially simple and resembles using Notepad or Word. Therefore, if you already have a company website and have the blog option enabled (if not, write to us and we will enable it for you for free!), start writing updates for the website. What's more, you don't have to come up with special texts, copy a few posts already published from Social Media, add a few more sentences about the product specification so that the text has at least 1500 characters, which is really not much (for example, this article has 5,000 characters!), and it will be positioned better and voila, you're done!
I am always surprised when entrepreneurs do not use the content created once for different channels, just change a few sentences, add a different photo and the material from Facebook can be added to Instagram, as well as to the blog. At the same time, you can create 3 slightly different content for 3 channels. Here's a warning! I advise against adding the same content at the same time to 3 channels!
(2) Why update content on your company website and write a blog?
Similar to Social Media, Google's advertising channels and search engines like it when a page is "alive", meaning when new content appears on it or old content is updated. Thanks to this, Google continues to index the page in its results, so it won't forget about you and will show it in the organic results.
(3) What to write about in a corporate blog? Who should do it?
About everything! Seriously! Write about your service, answering customers' most frequently asked questions. Describe the product's operation, write about its advantages, compare it with another. So many topics come up every day, write them down, and in your free time (between clients or even driving somewhere in the car - I recommend an application that writes and notes by ear) in your free time add a few sentences.