Website link promotion – quick effect or risk?
Posted: Wed Dec 04, 2024 10:22 am
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Artjoker
To achieve the coveted first page positions in search results, website owners and SEO specialists are looking for new (sometimes not entirely honest) options. One of these dubious methods is link promotion, which is talked about furtively due to its controversial reputation. We suggest discussing this path openly, assessing its legality, effectiveness and necessity.
Link promotion of a website: what is it?
First, let's get the term out of the way. Referencewebsite promotion (or ranking) is attracting traffic to your resource thanks to a link placed on another site, taking into account its relevance indicator. Simply put, by placing your article on the same topic with keywords on a top site, you are guaranteed to get a piece of the pie and an increase in visitor numbers in Google Analytics (referral traffic, hello!). But a spammed site with stolen content can seriously discredit your resource, affecting the fall in positions - this is not pleasant. Let's add one more comment: Big Brother Google is watching you, so the effect of the "link explosion" (buying links for future use - 500 at a time - with immediate placement) will be assessed negatively and the site will be pessimized very quickly .
Link promotion of a website – quick effect or risk? - image
What effect can you expect from using a link?promotion method? First of all, do not forget that all resources must be indexed by search engines, and therefore a quick response (the next day) is still from usa student mobile number lead the realm of fantasy. What is real:
Registration in directories for website promotionwill help you quickly find high-quality sites, select the required type of links (rented (temporary) and permanent links) and calculate your budget;
find platforms for placement and negotiate (for example, publishing press releases, announcements, guest articles, etc
create cool content that will resonate and site visitors will share it themselves - this option is the most preferable for both the search engine and you. The only way to achieve this is to create for the benefit of others!
Link promotion of the site – quick effect or risk? - 2 - image
As soon as you start search engine promotion, the link mass (its quality and volume) becomes the number one problem. Do not forget that in order for links to your resource to appear in directories, it is necessary to work out the materials in accordance with the requirements of search engines:
natural or easy-to-read anchors (link text);
adequate “donors” or thematic platforms;
regularity and consistency in posting links, i.e. create a schedule indicating the pages being promoted and the time.
Please note that the first results will be given by low-frequency queries, then by mid-frequency and high-frequency queries. Only this way and no other way!
Link promotion of the site – quick effect or risk? - 3 - image
Article website promotion or how to lure Google to your side
Hire a smart copywriter, introduce him to the topic, arm him with keys and give him time. Behind the simple tactics hides a strategist SEO optimizer who has worked out the specifics, collected the semantic core and can now, together with the copywriter, prepare unique and well-indexed content - the main thing is to work with queries and skillfully (read - naturally) enter them. Do not think that large budgets will give a long-term effect - rely on compliance with the requirements of search engines so that the results do not disappoint.
Note: conduct regular audits of search results and check the positions of your resources to protect yourself from the machinations of competitors (they can send spam traffic to you), content theft and downgrades due to changes in search engine algorithms.
Artjoker
To achieve the coveted first page positions in search results, website owners and SEO specialists are looking for new (sometimes not entirely honest) options. One of these dubious methods is link promotion, which is talked about furtively due to its controversial reputation. We suggest discussing this path openly, assessing its legality, effectiveness and necessity.
Link promotion of a website: what is it?
First, let's get the term out of the way. Referencewebsite promotion (or ranking) is attracting traffic to your resource thanks to a link placed on another site, taking into account its relevance indicator. Simply put, by placing your article on the same topic with keywords on a top site, you are guaranteed to get a piece of the pie and an increase in visitor numbers in Google Analytics (referral traffic, hello!). But a spammed site with stolen content can seriously discredit your resource, affecting the fall in positions - this is not pleasant. Let's add one more comment: Big Brother Google is watching you, so the effect of the "link explosion" (buying links for future use - 500 at a time - with immediate placement) will be assessed negatively and the site will be pessimized very quickly .
Link promotion of a website – quick effect or risk? - image
What effect can you expect from using a link?promotion method? First of all, do not forget that all resources must be indexed by search engines, and therefore a quick response (the next day) is still from usa student mobile number lead the realm of fantasy. What is real:
Registration in directories for website promotionwill help you quickly find high-quality sites, select the required type of links (rented (temporary) and permanent links) and calculate your budget;
find platforms for placement and negotiate (for example, publishing press releases, announcements, guest articles, etc
create cool content that will resonate and site visitors will share it themselves - this option is the most preferable for both the search engine and you. The only way to achieve this is to create for the benefit of others!
Link promotion of the site – quick effect or risk? - 2 - image
As soon as you start search engine promotion, the link mass (its quality and volume) becomes the number one problem. Do not forget that in order for links to your resource to appear in directories, it is necessary to work out the materials in accordance with the requirements of search engines:
natural or easy-to-read anchors (link text);
adequate “donors” or thematic platforms;
regularity and consistency in posting links, i.e. create a schedule indicating the pages being promoted and the time.
Please note that the first results will be given by low-frequency queries, then by mid-frequency and high-frequency queries. Only this way and no other way!
Link promotion of the site – quick effect or risk? - 3 - image
Article website promotion or how to lure Google to your side
Hire a smart copywriter, introduce him to the topic, arm him with keys and give him time. Behind the simple tactics hides a strategist SEO optimizer who has worked out the specifics, collected the semantic core and can now, together with the copywriter, prepare unique and well-indexed content - the main thing is to work with queries and skillfully (read - naturally) enter them. Do not think that large budgets will give a long-term effect - rely on compliance with the requirements of search engines so that the results do not disappoint.
Note: conduct regular audits of search results and check the positions of your resources to protect yourself from the machinations of competitors (they can send spam traffic to you), content theft and downgrades due to changes in search engine algorithms.