Why and how to link a page? External linking in a nutshell
Posted: Wed Dec 04, 2024 10:21 am
External linking of a website is to Google what reviews of your company are to future customers. Valuable links from well-known and highly rated websites tell the search engine that you are worthy of attention and worth raising the position of your website in organic search results.
The problem arises when we wonder how to properly link a website and where to get these valuable backlinks. Because today, not every link is worth attention. And a weak one can even seriously harm your website.
See our article on what external linking is and how to use it!
Contents
What is external linking?
Why link to a page when I have valuable content?
How to properly link your website?
What else should you pay attention to when external linking?
Where to get incoming links?
How to Check the Quantity and Quality of Backlinks - Useful Tools
External Linking - What Not to Do?
The benefits of good external linking
What is external linking?
External linking is all links that go outside of your website.
Here we can highlight in detail:
Incoming links , also known as return links or backlinks, i.e. links from other websites that direct users to your website;
Outbound links , i.e. links placed on your website but advantages of our nurse data redirecting to external websites.
External linking is one of the two components of link building, which consists of external linking and internal linking .
Inbound links play a greater role in building high positions in Google, because it is much more important whether other sites talk about your business than whether you talk about others. However, links from your site to external sites also help build authority.
This happens for three reasons:
You help your readers expand the knowledge they have already acquired from you (you become more respected when you place valuable outbound links);
If you link to an article (of value to your audience), there is a chance that the author will reward you with an incoming external link;
For Google, links are also content, so the search engine is able to better match the topic of your page and display it higher for specific keywords.
Watch on YouTube: What John Mueller , Senior Webmaster at Google, says about outbound linking.
Why link to a page when I have valuable content?
Google evaluates websites not only by the content they contain. There are many ranking factors, and one of them is incoming links. They build the authority of a website and give it value in the eyes of search engines. The more valuable websites that link to your website, the better.
In 2016, Andrey Lipattsev, one of Google's employees, stated that external links are - next to creating valuable content - one of the most important indicators of assessing the value of a given website
External linking still attracts the most attention from SEO specialists. But it should be remembered that it should be used while taking care of interesting articles with internal linking, keywords in texts, as well as full optimization of the page - its code, clarity or loading speed, also on mobile devices.
How to properly link your website?
Since 2012, the approach to external linking has changed. The cluttering of the Internet with useless resources and directory entries caused Google to introduce the Panda Algorithm, which verified the quality, not the quantity, of incoming links acquired .
External linking still has a significant impact on SEO, but you should carefully verify the places from which you link to your site. You can check the quality of a page using two factors: Domain Rank and Trust Flow. However, there are places that manipulate these indicators.
Before you add an inbound link on a specific site, review it and check for spam.
The problem arises when we wonder how to properly link a website and where to get these valuable backlinks. Because today, not every link is worth attention. And a weak one can even seriously harm your website.
See our article on what external linking is and how to use it!
Contents
What is external linking?
Why link to a page when I have valuable content?
How to properly link your website?
What else should you pay attention to when external linking?
Where to get incoming links?
How to Check the Quantity and Quality of Backlinks - Useful Tools
External Linking - What Not to Do?
The benefits of good external linking
What is external linking?
External linking is all links that go outside of your website.
Here we can highlight in detail:
Incoming links , also known as return links or backlinks, i.e. links from other websites that direct users to your website;
Outbound links , i.e. links placed on your website but advantages of our nurse data redirecting to external websites.
External linking is one of the two components of link building, which consists of external linking and internal linking .
Inbound links play a greater role in building high positions in Google, because it is much more important whether other sites talk about your business than whether you talk about others. However, links from your site to external sites also help build authority.
This happens for three reasons:
You help your readers expand the knowledge they have already acquired from you (you become more respected when you place valuable outbound links);
If you link to an article (of value to your audience), there is a chance that the author will reward you with an incoming external link;
For Google, links are also content, so the search engine is able to better match the topic of your page and display it higher for specific keywords.
Watch on YouTube: What John Mueller , Senior Webmaster at Google, says about outbound linking.
Why link to a page when I have valuable content?
Google evaluates websites not only by the content they contain. There are many ranking factors, and one of them is incoming links. They build the authority of a website and give it value in the eyes of search engines. The more valuable websites that link to your website, the better.
In 2016, Andrey Lipattsev, one of Google's employees, stated that external links are - next to creating valuable content - one of the most important indicators of assessing the value of a given website
External linking still attracts the most attention from SEO specialists. But it should be remembered that it should be used while taking care of interesting articles with internal linking, keywords in texts, as well as full optimization of the page - its code, clarity or loading speed, also on mobile devices.
How to properly link your website?
Since 2012, the approach to external linking has changed. The cluttering of the Internet with useless resources and directory entries caused Google to introduce the Panda Algorithm, which verified the quality, not the quantity, of incoming links acquired .
External linking still has a significant impact on SEO, but you should carefully verify the places from which you link to your site. You can check the quality of a page using two factors: Domain Rank and Trust Flow. However, there are places that manipulate these indicators.
Before you add an inbound link on a specific site, review it and check for spam.