SEO in e-commerceThe A and O for SEO in E-Commerce
Know which terms bring in leads and sales. Although most companies use controlling tools such as Google Analytics, they are usually not set up in such a way that real controlling can be ensured.
Priority on those terms and topics that support the respective business goals.
Remove hurdles for Google and, for example, ensure that 404 pages are not displayed again and again when product ranges change.
Increase content and its quality
Not only have a feeling for what “Google wants”, but above all have knowledge of the needs of the target groups.
Consider technical aspects
Handling metadata, headings and structured data
SEO dangerThree sources of danger
You should keep these three sources of danger in mind when dealing with SEO and the most important dos and don'ts:
Recommendations from self-proclaimed SEOs – just because someone comments on a topic doesn't mean they are competent. Don't just uncritically follow the recommendations of so-called experts.
SEO tools – they can be dangerous if used without expertise. Not all recommendations of a tool should be followed and the data collected must also be properly understood.
Advice from Googlers like John Müller – as helpful as his tips may be, they should not be taken out of context or implemented without thinking.
SEOGetting and staying in top positions on Google
There is no magic formula for this. Overall, it requires a lot of work and patience. The goal should be to be the best website for a specific target audience. But even if you have managed to achieve a good ranking , you should not stop. Your content should always be up to date and you should constantly work on improving your offering - this is the only way to stay in the position you have worked so hard for.
SEO begins with the first optimization measures and continues. Depending on the keyword, this can result in more or less effort - it depends on the competition.
In addition, keep an eye on your own metrics and KPIs . Also keep an eye Armenia Phone Number Resource on the competition and use terms that are data-based and support your own business goals and not just correspond to internal usage or sound good. Use Google Analytics to identify trends early on. This way you can react quickly and adapt your content to the new needs of your target audience.
e-commerceWhat online shops should pay attention to
Use your own content, otherwise Google will recognize it as a duplicate.
Use less text on category pages, otherwise Google will view them as Wikipedia-style knowledge-based pages. This can lead to ranking losses for important keywords.
Make texts on category and product pages as purchase-relevant as possible and do not tell the story of a product from the beginning.
Make sure you have good loading times to increase the likelihood of conversions.
Since SEO is becoming more and more complex and demanding from a technical point of view, it is important to get competent support. Even Google relies on SEO experts for its own websites. Read our article: Even Google relies on SEO to achieve its goals .
The increased automation in Google Ads and the elimination of third-party cookies makes it more difficult to collect data on customer behavior. Read what you can do about this now in the article: Customer journey and performance without cookies: alternatives and solutions .
