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This has been confirmed by the latest studies in the sector

Posted: Wed Dec 04, 2024 9:37 am
by pappu9268
Unbelievable but true. Millennials love email as much as we do ., where younger consumers have shown their interest and willingness to use email as a mechanism to find new products and services .

Although email marketing may seem like something from the old school, the new south africa mobile phone number list generations have expressed their preference for email when it comes to receiving corporate communications. In fact, according to a study This has been confirmed by the latest in the sector by Adestra, 73% of millennials prefer email over any other channel , as they consider it to be part of their daily lives. In addition, millennials are the sector that checks email the most on a daily basis (Adobe Study) and it seems that the trend will continue like this in the coming years. That’s right. Email doesn’t look like it’s going to disappear. Not now or in 10 years. Consumers have stated in this study by Litmus and Fluent that email is the channel that has the most chances of staying around in the next 10 years. More than Facebook, cable TV… As we can see in the image, “Older millennials” (25-34 years old) are the most optimistic about the longevity of this channel . Curiously, those who considered themselves the biggest fans (+55 years old) are the least optimistic. However, we are not talking about traditional email. But about modern email marketing adapted to the needs of this sector of the population. A generation that is increasingly demanding with the experience they want to have on any communication channel. Therefore, not just any email is good for them. Concepts and trends that we constantly talk about such as Email Response, automation, (micro)segmentation... These are elements that this generation already takes for granted when they think about receiving an email . Therefore, the chances of a millennial sending your email to the SPAM tray are high. But that makes the journey even more exciting and that should force marketers to make the most of this channel. Whether by contacting an agency to request email marketing services or by professionalizing the marketing team that carries out these actions. In any case, brands must be up to the task of this potential sector of the population. You cannot expect that the same tactics that have worked until now will also work for this type of audience. If this is really your target audience, take the time to study and analyze it in order to offer them the most personalized and appropriate service at the right time. It is clear that not all people are the same, and that we do not all think the same way. But you can create certain standards that help you approach those sectors of the population that are interesting for your business and offer them exactly what they are looking for, and success is guaranteed. What are millennials looking for in email marketing? Mobile adaptation: Responsive Email
litmusreport

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Millennials prefer mobile devices over all other devices (Harvard Business Review) . They have practically grown up with these devices and this makes the connection they have with them greater than that of older generations. Therefore, if you do not optimize your emails for mobile, you are missing out on great opportunities. The opening rate on mobile devices is already at 55% compared to other devices . This percentage is mostly represented by this sector of the population. This means that we are at a decisive moment for brands. At a time when they must take a step forward and adapt to the youngest, who are still the future.
Personalization and Relevance
Millennials, the most capricious generation. Or so some consider. I don't know if it is the most capricious generation or not... but what is clear is that they are the most demanding. The "here and now" is their motto. And brands must be there for them. It is very important that you know your users well and intervene at the right time and in the right way. That means doing studies and analysis of your database profiles and personalizing your messages as much as possible.
Functionality and ease
Aside from being demanding… they are practical. Why complicate our lives when there are simpler ways to do things? If you want your emails to have some kind of impact (positive, of course) on this generation, you better make it as easy as possible for them to interact with your email. If you are looking for conversions, make processes easy and fast . Patience is not this generation’s strong point and you have to rise to the occasion.