Best time to send out sales emails
Posted: Wed Dec 04, 2024 9:32 am
We have learned this fact very well that perfect timing matters in every front of your professional life.Today we will be discussing why timing is everything while sending out emails as per your client and prospect outreach campaigns. In the end, all this effort is done so that your subscribers notice and open those crucial emails.Let’s share some tips and points for the success of your campaigns. The general tips for sending out your email prevail in the marketing community.They are best for starting off your campaign. But as we all know, being dynamic also pays off, as you must try out various options for succes1. The General TThe basic knowledge to come in handy for those who are thinking of starting their email campaigns as debutantes.
MondayAvoid Monday email blasts as everybody is already busy sorting those weekend emails. You don’t want your informational, promotional or influential emails to end up in the junk category.WeekenHistoricall Bahamas Phone Numbers weekends are the days when folks are out running errands and going on adventures. Weekends tend to have low open rates, so most marketers avoid them like the plagueIn a study, GetResponse revealed that around 23% of emails get opened in the first hour. The rest of the outbound emails stay unopened until two or three days after being sent out.
Advice:
The above tips are best for practical application under the general email category. The email marketing research done by Wordstream offers much more insight. However, there are situations that quickly challenge the classical suggestions above.
Best time for sending emails
Wordstream also mentions that the sales email blasts did on Thursday, between 8 – 9 AM get over 25% open rates!
The worst time for sending emails:
In the same research, they also mention that emails that are sent on Tuesday and Wednesday between 8 – 10 AM underperform; around 5% open rates.
6. Handling the rush from competition
Now, let’s get practical. From the above data, it is clear that Tuesday, Wednesday, and Thursday are the best days for sending out promotional and outreach emails.Yes, Mondays and Fridays are not the best time for traditional emails to pass through the hustle. But who is to say they won’t come in handy for you.
The device plays a pivotal role
device plays pivotal roleUser habits differ across various devices. You can say that the above data perfectly align with the users who access their email via desktop at work. But a major chunk stays with mobile users who can access their emails from any place. You just need to have a catchy subject line!As the figure above mentions, 52% of emails are opened on mobile devices, 32% are opened vial webmail services and 16% are opened on desktops.For any business, this data concludes that your emails have to be mobile-friendly so that your outreach campaigns have better open rates.
Understand your audience
MondayAvoid Monday email blasts as everybody is already busy sorting those weekend emails. You don’t want your informational, promotional or influential emails to end up in the junk category.WeekenHistoricall Bahamas Phone Numbers weekends are the days when folks are out running errands and going on adventures. Weekends tend to have low open rates, so most marketers avoid them like the plagueIn a study, GetResponse revealed that around 23% of emails get opened in the first hour. The rest of the outbound emails stay unopened until two or three days after being sent out.
Advice:
The above tips are best for practical application under the general email category. The email marketing research done by Wordstream offers much more insight. However, there are situations that quickly challenge the classical suggestions above.
Best time for sending emails
Wordstream also mentions that the sales email blasts did on Thursday, between 8 – 9 AM get over 25% open rates!
The worst time for sending emails:
In the same research, they also mention that emails that are sent on Tuesday and Wednesday between 8 – 10 AM underperform; around 5% open rates.
6. Handling the rush from competition
Now, let’s get practical. From the above data, it is clear that Tuesday, Wednesday, and Thursday are the best days for sending out promotional and outreach emails.Yes, Mondays and Fridays are not the best time for traditional emails to pass through the hustle. But who is to say they won’t come in handy for you.
The device plays a pivotal role
device plays pivotal roleUser habits differ across various devices. You can say that the above data perfectly align with the users who access their email via desktop at work. But a major chunk stays with mobile users who can access their emails from any place. You just need to have a catchy subject line!As the figure above mentions, 52% of emails are opened on mobile devices, 32% are opened vial webmail services and 16% are opened on desktops.For any business, this data concludes that your emails have to be mobile-friendly so that your outreach campaigns have better open rates.
Understand your audience