Take advantage of social networks
Posted: Thu Jan 23, 2025 9:42 am
One of the easiest ways to build an email list is through face-to-face interactions. In-person communication is good for building trust and allows you to keep the conversation going. Not all customers think about subscribing to emails, but sometimes that's because the value of doing so doesn't immediately come to mind. It doesn't hurt to explain the benefits of your email marketing program to them .
I remember a visit to a specialty grocery store where the cashier told me that if I signed up for their email newsletter , I would get a free slice of cake because it was my birthday that month. I saw the immediate benefit, and it also kept me coming back to the store several times when I saw emails with a special offer on a product I usually buy.
Customers can sign up for your emails with a digital checkout at the POS or checkout. At one photography store I visited, the customer would write down their purchase on a handheld tablet and then ask me if I wanted to sign up for the email list for an instant 4% discount. They would simply hand me the tablet so I could access my email. In-store promotions can be a great way to grow your email list quickly.
A good idea to increase email signups is to use social media to reach a wider audience. It may be worth boosting posts that mention email signups, as you can then reach them more easily through your emails later on. Social media posts are more challenging to reach customers, but they are a great way to introduce people to the email channel.
You can promote email opt-ins through posts, Instagram accounting directors email address stories , and even ads. One idea is to run a social media contest that requires email opt-in to enter. Once these new subscribers have given you permission to email them, you need to demonstrate the value to them right away. You want to show your subscribers that if they unsubscribe immediately after entering the contest, they'll only be missing out.
3. Consider special offers
Many consumers are always on the lookout for special offers. You can attract lots of email subscribers to your website with special promotions and discounts . Think about what interests your main demographics, then structure your offer to attract new subscribers.
Also find out how much you're willing to invest to grow your subscriber base. For example: offering 10% off the first purchase to email subscribers. It's an offer that many retailers run for a reason: it works.
4. Offer gifts and presents
One of the most effective ways to get people to subscribe to your email list is to offer valuable content for free. Many small businesses have boosted the reach of their email campaigns through various types of freebies that work:
E-books
I remember a visit to a specialty grocery store where the cashier told me that if I signed up for their email newsletter , I would get a free slice of cake because it was my birthday that month. I saw the immediate benefit, and it also kept me coming back to the store several times when I saw emails with a special offer on a product I usually buy.
Customers can sign up for your emails with a digital checkout at the POS or checkout. At one photography store I visited, the customer would write down their purchase on a handheld tablet and then ask me if I wanted to sign up for the email list for an instant 4% discount. They would simply hand me the tablet so I could access my email. In-store promotions can be a great way to grow your email list quickly.
A good idea to increase email signups is to use social media to reach a wider audience. It may be worth boosting posts that mention email signups, as you can then reach them more easily through your emails later on. Social media posts are more challenging to reach customers, but they are a great way to introduce people to the email channel.
You can promote email opt-ins through posts, Instagram accounting directors email address stories , and even ads. One idea is to run a social media contest that requires email opt-in to enter. Once these new subscribers have given you permission to email them, you need to demonstrate the value to them right away. You want to show your subscribers that if they unsubscribe immediately after entering the contest, they'll only be missing out.
3. Consider special offers
Many consumers are always on the lookout for special offers. You can attract lots of email subscribers to your website with special promotions and discounts . Think about what interests your main demographics, then structure your offer to attract new subscribers.
Also find out how much you're willing to invest to grow your subscriber base. For example: offering 10% off the first purchase to email subscribers. It's an offer that many retailers run for a reason: it works.
4. Offer gifts and presents
One of the most effective ways to get people to subscribe to your email list is to offer valuable content for free. Many small businesses have boosted the reach of their email campaigns through various types of freebies that work:
E-books