Frank Body's original "love letter"
Posted: Wed Dec 04, 2024 9:28 am
Frank Body, an Australian brand dedicated to skin care through coffee, has won us over with its email marketing campaigns . Specifically, with its welcome email . For this reason, we want to share it with you in this post.
The Australian brand, through a fun, youthful and simple look and feel, has managed to capture the attention of users both on its website and in its Email Marketing campaigns . With a casual tone, the brand has managed to position coffee as a natural product for skin care.
Frank Body website Europe
https://eu.frankbody.com
There are many reasons why we wanted to share this email with you:
To start with, just receiving the email, the preheader , the text that singapore mobile phone number list follows the subject, already catches our attention. This tells us that something out of the ordinary will be shown in the email. If we have subscribed to a skincare brand... Why are they sending us a love letter?
FrankBody preheader email
Once the email is opened, there is no doubt that there is a clear coherence between the website, the email marketing and what the brand wants to convey . Values such as youth, beauty, personal care or fun are directly linked to Frank Body. It is very important that all the marketing actions carried out are coherent and follow the same harmony.
FrankBody Email Marketing 1
FrankBody Email Marketing GIF
In addition, Frank Body gives movement to its welcome email with a GIF . As we have already discussed on previous occasions, GIFs in email marketing are the perfect substitute for video and have the ability to attract the attention of users. Therefore, the fact that they place the GIF at the beginning of the email immediately catches attention and invites interaction with the email.
And what about the email message? Without a doubt, a very original message that makes you want to know more about the brand. Through a poem, Frank Body creates a “love story” between the user and the brand , inviting the user to have a first date.
FrankBody Email Marketing 2
The use of rhetorical figures in email marketing is a very good technique to capture the attention of users. We have stressed on different occasions the importance of creating stories in emails to promote engagement. In this case, it is a love story. A love story between the user and the brand.
Through the use of metaphors and paradoxes, Frank Body intends to create a bond with the user with his welcome email. The love letter refers to the welcome email, and the first date to the first conversion. A way of playing with words to make the content more attractive in the eyes of those who read it.
In addition, there is the paradox of the traditional, the coffee, and the sensuality, the naked body. In the email they are contrasted, both in the words and in the image that appears. Two ideas that, although apparently contrary, can be unified to create the perfect cohesion: Frank Body products.
The Australian brand, through a fun, youthful and simple look and feel, has managed to capture the attention of users both on its website and in its Email Marketing campaigns . With a casual tone, the brand has managed to position coffee as a natural product for skin care.
Frank Body website Europe
https://eu.frankbody.com
There are many reasons why we wanted to share this email with you:
To start with, just receiving the email, the preheader , the text that singapore mobile phone number list follows the subject, already catches our attention. This tells us that something out of the ordinary will be shown in the email. If we have subscribed to a skincare brand... Why are they sending us a love letter?
FrankBody preheader email
Once the email is opened, there is no doubt that there is a clear coherence between the website, the email marketing and what the brand wants to convey . Values such as youth, beauty, personal care or fun are directly linked to Frank Body. It is very important that all the marketing actions carried out are coherent and follow the same harmony.
FrankBody Email Marketing 1
FrankBody Email Marketing GIF
In addition, Frank Body gives movement to its welcome email with a GIF . As we have already discussed on previous occasions, GIFs in email marketing are the perfect substitute for video and have the ability to attract the attention of users. Therefore, the fact that they place the GIF at the beginning of the email immediately catches attention and invites interaction with the email.
And what about the email message? Without a doubt, a very original message that makes you want to know more about the brand. Through a poem, Frank Body creates a “love story” between the user and the brand , inviting the user to have a first date.
FrankBody Email Marketing 2
The use of rhetorical figures in email marketing is a very good technique to capture the attention of users. We have stressed on different occasions the importance of creating stories in emails to promote engagement. In this case, it is a love story. A love story between the user and the brand.
Through the use of metaphors and paradoxes, Frank Body intends to create a bond with the user with his welcome email. The love letter refers to the welcome email, and the first date to the first conversion. A way of playing with words to make the content more attractive in the eyes of those who read it.
In addition, there is the paradox of the traditional, the coffee, and the sensuality, the naked body. In the email they are contrasted, both in the words and in the image that appears. Two ideas that, although apparently contrary, can be unified to create the perfect cohesion: Frank Body products.