The best of Black Friday 2016 email marketing campaigns
Posted: Wed Dec 04, 2024 9:19 am
The long-awaited Black Friday has already passed and at Digital Response we wanted to review the most notable techniques that brands have used this year in their email marketing campaigns . Without a doubt, Black Friday has become the ideal time in Spain to offer offers, promotions and many other surprises via email.
We have already mentioned in previous posts that, as we are about to enter the final stretch of 2016, Black Friday appears to be a springboard that helps brands to close the year successfully. Therefore, it is essential that brands focus all their efforts on promoting all those opportunities that may arise (and there are quite a few).
The big brands have known how to play their cards very well and have optimized and promoted their email marketing campaigns in order to capture the interest of users. We are talking saudi arabia mobile phone number list about novel, original and captivating email marketing campaigns . Email is no longer just another channel, but has become the most relevant direct channel, especially on important dates such as Black Friday.
Below we will show, with several examples, some of the email marketing techniques that have been most successful this Black Friday 2016 .
1. Use of moving images (GIF's)
Last year we talked about the use of GIFs in email marketing campaigns . Especially during Christmas time, GIFs appear as a resource that is able to capture the attention of users as if it were a video.
In addition, we warned that GIFs were going to be a successful element in 2015, and so it was. The same has happened in 2016, as GIFs have managed to become the ultimate substitute for video over the last year. We have also been able to see this in the Bimba y Lola email that you will find below.
An original email that, through the use of GIFs, shows different products in a very noticeable and original way. There are many brands that have opted for this technique, but only those that know how to apply it have the visual success that Bimba y Lola's email has had.
Untitled
XMAS_EV2_XMAS_EVENT_final_FINAL-SPH
bimba22. Using loss aversion
Loss aversion is one of the most common persuasive techniques in email marketing in this type of campaign. These are campaigns that focus on specific days of the year and offer exclusive promotions and discounts. Therefore, promoting this fact in users creates a feeling of “urgency” in them and the chances of them deciding to buy increase considerably.
Tous wanted to convey this feeling of urgency through the use of the countdown in the email , one of the most striking and most prominent elements of the Black Friday 2016 email marketing campaigns.
We have already mentioned in previous posts that, as we are about to enter the final stretch of 2016, Black Friday appears to be a springboard that helps brands to close the year successfully. Therefore, it is essential that brands focus all their efforts on promoting all those opportunities that may arise (and there are quite a few).
The big brands have known how to play their cards very well and have optimized and promoted their email marketing campaigns in order to capture the interest of users. We are talking saudi arabia mobile phone number list about novel, original and captivating email marketing campaigns . Email is no longer just another channel, but has become the most relevant direct channel, especially on important dates such as Black Friday.
Below we will show, with several examples, some of the email marketing techniques that have been most successful this Black Friday 2016 .
1. Use of moving images (GIF's)
Last year we talked about the use of GIFs in email marketing campaigns . Especially during Christmas time, GIFs appear as a resource that is able to capture the attention of users as if it were a video.
In addition, we warned that GIFs were going to be a successful element in 2015, and so it was. The same has happened in 2016, as GIFs have managed to become the ultimate substitute for video over the last year. We have also been able to see this in the Bimba y Lola email that you will find below.
An original email that, through the use of GIFs, shows different products in a very noticeable and original way. There are many brands that have opted for this technique, but only those that know how to apply it have the visual success that Bimba y Lola's email has had.
Untitled
XMAS_EV2_XMAS_EVENT_final_FINAL-SPH
bimba22. Using loss aversion
Loss aversion is one of the most common persuasive techniques in email marketing in this type of campaign. These are campaigns that focus on specific days of the year and offer exclusive promotions and discounts. Therefore, promoting this fact in users creates a feeling of “urgency” in them and the chances of them deciding to buy increase considerably.
Tous wanted to convey this feeling of urgency through the use of the countdown in the email , one of the most striking and most prominent elements of the Black Friday 2016 email marketing campaigns.