Branding and industry authority positioning : Thought leadership allows a company or individual to position themselves as leaders and innovators in a particular field. This strengthens the brand image and helps differentiate from competitors. You can also share unique perspectives from your executives, industry experts or top talent in the job market to differentiate from competitors and establish the brand as an authority in the industry.
Build trust and credibility : By sharing expert knowledge and deep insights, companies and leaders build trust with their audience. This is especially important in industries where expertise and trust are critical factors. By promoting authentic content from real employees, you can generate brand trust. This is done by communicating through a trusted voice, which builds your brand's credibility.
Customer retention and acquisition : By providing valuable content, thought leadership can deepen existing customer relationships and attract new customers looking for solutions and insights.
Influence and opinion formation : Opinion leadership makes it possible to influence discussions in the industry, set trends and shape public opinion.
Knowledge sharing and education : Thought leadership serves as a platform for sharing knowledge and experiences, thereby educating and training both internal and external audiences.
Network building and partnerships : By establishing themselves as thought leaders, companies and individuals can expand their professional network and attract potential partnerships.
Lead generation and sales enablement : High-quality thought leadership content can generate leads and support the sales process by highlighting the company's solutions and value.
Employee recruitment and retention : Companies that position themselves as opinion leaders often attract talented employees and increase the engagement and loyalty of existing employees.
Innovation and research : Thought leadership promotes innovation by presenting new ideas and research results and stimulating discussion.
Build community around thought leaders : Thought Leader Ads help generate followers and engagement for the thought leaders in your organization, building a community around these key individuals.
Thought Leader Ads on LinkedIn
LinkedIn allows you to promote the posts of individual employees and position them as thought leaders. These often have two to five times the impact of the same content posted on the LinkedIn company page and cost Afghanistan Phone Number Resource a fraction of what would otherwise be paid on LinkedIn. LinkedIn Thought Leader Ads are a special type of ad on LinkedIn that aims to strengthen the credibility and brand image of a company by highlighting and promoting the posts of opinion leaders within the company. Since the posts are only marked as Promoted in small letters in the name of the employee, this is an attractive form of advertising.
To use thought leader ads, the following approach has proven to be effective:
Identify an opinion leader or subject matter expert in your company.
Define the goal: Is it more about brand awareness or engagement (people becoming followers or actively sharing).
Ask the appropriate employee for permission to actively share their posts on LinkedIn.
Select posts that you want to share.
From April it will also be possible to promote posts from customers or other people who do not work in your own company. This will be exciting for the following content, for example:
A customer or third party shares something that is positive for the company .
Posts from influencers and external experts who recommend your company.
Posts from investors and external business angels.
Posts from partners or event organizers , whereby both receive more reach thanks to mutual promotion.
