12 Ways to Diversify Your Traffic Sources

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rifathasan2004
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Joined: Wed Dec 04, 2024 4:58 am

12 Ways to Diversify Your Traffic Sources

Post by rifathasan2004 »

Whether you run an online business or just blog for fun, one metric you probably keep a close eye on is your site’s traffic . Without visitors to your site, you won’t be able to achieve your blogging goals. So today’s guide is about how to diversify your traffic sources . Many websites rely heavily on Google . And while Google is important, you don’t want it to be your only source of traffic . No matter how good you are at SEO ( search engine optimization ), one Google algorithm palestine b2b leads
update can cause you to lose a lot of your hard-earned traffic. To keep your blog growing, you should have multiple traffic sources . That way, even if one type of traffic drops, you’ll still have plenty of visitors. In this article, I’ll walk you through the main types of traffic your site can receive and explain how you can diversify your traffic sources (as a smart part of your overall blogging strategy ).

Contents hide
1 What are traffic sources?
1.1 Organic Traffic
1.2 Direct traffic
1.3 Referral traffic
1.4 Paid Search Traffic
1.5 Email traffic
1.6 Social traffic
2 How to Diversify Traffic Sources in 2022
2.1 Guest Posting
2.2 Thought Leadership
2.3 Social networks for bloggers
2.4 Use your email list
2.5 Become a podcast guest
2.6 Respond to HARO queries
2.7 Mentions in sales emails
2.8 Speak at conferences (online and in person)
2.9 Contact local news channels for stories and tips
2.10 Creating videos for YouTube and social networks
2.11 Use streaming platforms like Twitch
2.12 Target topics, not keywords
3 Start Diversifying Your Traffic Sources Today
3.1 Related publications:
What are traffic sources?
Traffic isn't just about search engines . There are actually six main sources of traffic, and chances are you're already getting traffic from at least some of them.


Organic traffic
Organic traffic comes from search engines . This is the website traffic you get when someone types something they want to know into a search engine — like “how to grow tomatoes” — and clicks on a result. For many bloggers and online businesses, organic traffic makes up the majority of visitors. And while organic traffic can come from any search engine , in practice, most of it comes from Google search .

Direct traffic
Direct traffic is when someone comes to your site by typing in your URL (or clicking on a bookmark). This type of traffic includes many repeat visitors: people who like to return to your site again and again. You can also get direct traffic if you advertise your site in print magazines, on business cards, or by word of mouth. People will type in your URL to get to your site, but you won’t always know what prompted them to do so.

Referral traffic
Referral traffic comes from other sites — usually fellow bloggers. With this type of traffic, your visitor has clicked on a link to get to your site. That link could be from a blogger who mentions or quotes one of your blog posts. It could be from someone’s favorite blogs list. Or it could be your bio in a guest post you wrote (we’ll discuss guest posting shortly).

Paid Search Traffic
Paid search traffic comes from ads you place in Google search (or other search engines ). These ads appear above the regular (organic) search results, meaning that users often click on them. This type of website traffic can be very important for many online businesses. However, it costs money. You pay money for every person who clicks on a link to your website in an ad — even if they don’t buy anything from you.

Email traffic
Email traffic comes from people who click on a link in an email. Usually, this is an email you send, though it could be a mention in someone else’s newsletter. Many bloggers find that email traffic generates more sales than other types of traffic. That’s because the people on your email list already know you, at least a little bit — and they’re more likely to see your email. (As for other sources of traffic, like social media , not all of your subscribers will see every message.)

Social traffic
Social traffic comes from social media sites like Twitter , Facebook , Pinterest , and Instagram. Someone clicks on a link, pin, post, etc., and then goes to your site. This may be through your own social media channels – but in many cases, bloggers find that most of their social traffic comes from posts, pins, retweets, shares, etc. from other bloggers and influencers with large social media audiences.

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How to Diversify Traffic Sources in 2022
There are dozens of different ways to diversify your traffic sources. Below I have listed the best traffic sources for most bloggers. Of course, if you are getting good, targeted traffic from another source, continue to use that as well.

Guest posting
One fantastic way to get free traffic to your site is to guest post on other people's blogs. Guest posting allows you to get your ideas out to readers who haven't encountered you before (and this ties in very well with thought leadership, which we'll talk about next).


When you write a guest post, you’ll have the opportunity to add a short “bio” about yourself – this is usually published at the end of your post. You can use your bio to link back to your blog, or better yet, to an article on your blog that’s related to your guest post. Guest blogging is one of the best sources of referral traffic… but the benefits don’t stop there. Guest posting can also boost your SEO, which will lead to additional organic traffic since you’re getting backlinks from high-quality sites. Plus, if you’re writing for a blog that’s bigger than your own, your post will likely get more social shares… which will bring social traffic to your blog.

Thought Leadership
The term “thought leadership” refers to the expression of ideas that reflect your expertise in your field. Thought leaders typically write interesting, perhaps controversial, blog posts, articles , and even books . This leads to them being quoted and referenced by others in their field. If you can build a reputation as a thought leader, you’ll likely get more referral traffic from other bloggers linking to you. It can be difficult to gain attention if your own blog is not well-known, so consider guest posting related to your core ideas and interests.

Social Networks for Bloggers
Social media can be a great source of not only free website traffic, but also ideas and connections. It allows for two-way conversations to happen more easily than blogging . Over the past decade, many bloggers have found that the discussions that used to take place in the comments section of their blogs have now moved to social media . It’s probably most effective to focus on one or two social media sites rather than trying to maintain many different ones. Choose social media platforms that best suit your target audience and blog niche — for example, Pinterest is a great fit if you have a craft or cooking blog. Instagram is ideal for lifestyle blogs.

Use your email list
If you haven't already started building your email list, do that first. Your email list will become a very valuable source of traffic (and income) as your blog grows.


To drive more traffic from your email list, be sure to email your readers and let them know about new blog posts. Many bloggers do this by sending a “teaser” every time they publish a new post. Instead of emailing the entire post, they ask a question, provide a quote from the post, or promise what the reader will get from reading it. This encourages people on your email list to click on a link to read the full text of your post — thus driving more traffic to your site.

Become a podcast guest
Whatever your blog niche, there are likely plenty of people who have started podcasts in your niche. Reach out to those who invite guests and express your interest in being on the show. Some podcasts even have a form you can fill out to apply. Being on a podcast allows you to tell listeners about yourself and your blog, and gives you a chance to share your ideas. It’s also a great chance to network with the podcast host and other guests on your episode. You should get a link back to your site in the show notes.

Respond to HARO queries
HARO stands for “Help a Reporter Out.” This platform is a huge email list that you can subscribe to based on your area of ​​expertise.
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