However, within the standardization of content offerings and the decentralization of digital channels, the organic flow of visitors to a site has become more relevant than ever.
Ultimately, it reflects the extent to which the audience understands and seeks the philippines mobile phone number list added value of our brand, and it is the dimension of our sales funnel.
That's why we've prepared this article to talk to you about web traffic, its different types, and how to increase each of them to benefit your business.
What is Web Traffic
Web traffic is the measurement of the number of people who visit a website. It is certainly one of the important metrics to measure the success of a site, especially if it is a business, as it is a number that reflects the number of followers.
Web traffic is a measure of the number of people who visit a site and are likely to become customers.
Followers who can become potential customers, real customers and sales. The relevance of web traffic, it is important to note, is its conversion capacity.
Why Web Traffic is Important for Your Business
Web traffic is so important that every website is designed to increase it, to retain it, to channel it. That's what content marketing is all about : how to optimize a site so that its traffic is boosted , because its success depends on it.
The idea is that increased traffic will generate new business opportunities, promote new products and services, attract new customers to the sales funnel and strengthen the loyalty of repeat customers.
This means, overall, an increase in turnover and income, and ultimately translates into growth of the company, its facilities, branches, employees and corporate life.
What is considered a good level of web traffic? Although every website has the essential goal of attracting, maintaining and increasing the flow of people it receives, what is considered an ideal traffic number depends on the nature of the site itself.
For example, according to a study by the American firm Bright, the website of a local business maintains an average of 414 monthly visitors and 506 unique sessions . At the same time, Google, which is considered the most important website in the world, obtained 905.7 billion visits in October 2022 alone.
