How to choose a domain?
Posted: Wed Dec 04, 2024 8:54 am
How to choose a domain has become relevant with the increase in digital activity. Many entrepreneurs have suddenly realized that their digital platforms, including website development , have not been effective enough. In such cases, everything starts from the very beginning - with the choice of domain. In this article, we will talk about how to choose a domain. It will address issues such as:
Start with a domain or a brand?
What is the best way to choose a domain name?
Choose a .lv domain or another?
Is one enough or do you need multiple domains?
Where to buy a domain?
On the other hand, if you have already solved these questions, we recommend that you familiarize yourself with our website creation service or with the articles:
What is SEO?
How to write SEO friendly text?
How to prepare an SEO friendly image?
Start with a domain or a brand?
Choosing a domain name is an important latvia b2b email leads moment when starting to develop a separate project or starting a business. Choosing a domain name is an important process in this phase. It could even be said that the domain name and the brand are synonymous in the digital world, therefore, when thinking about the brand, even before developing the logo , the availability of domains must be checked at the same time. It is important that the domain name is freely available, otherwise your brand name is irrelevant because you will not be able to realize it in the digital environment.
What is the best way to choose a domain name?
How to choose a domain is the central topic of this article, so let's dwell on this question longer and look at it in detail. We have just established that a domain name and a brand are inseparable in the digital environment. At the same time, choosing a domain name can be done in at least three different ways:
Choosing a domain name that is made up of a popular keyword in the industry;
Choosing a domain name that is designed as a unique name;
Combining the two previous options into one.
Let's look at each method separately and describe the positive and negative sides of each option for choosing a domain name.
A domain name made up of a popular keyword in the industry
By choosing a domain that contains only a popular and industry-related keyword, it is already possible to move as high as possible with that keyword. However, from a business perspective, it also limits the range and scope of the company's services. For example, mebeles.lv is an online store that offers furniture, and it directly corresponds to the keyword, but with such a domain it will be difficult to develop services of a different nature. For example, interior design. As if related, but still semantically very different. This choice of domain and brand also reduces its recognition and uniqueness. The opposite could be the furniture store Čiekurs. From an optimization point of view, it is difficult to navigate, as it is semantically related to the reproductive organ of conifers, but much more recognizable as a brand. At the same time, if Čiekurs suddenly started offering interior services or apartment repair, it would not conflict with the domain name.
A unique domain name
A unique domain name also implies a unique brand name. Brands such as Tesla, Coca Cola, Kodak and the like immediately come to mind here. For example, the brand Kodak is a string of letters that mean nothing. Its creator, George Eastman, felt that the letter K had power, so he definitely wanted to include it in the name. It originated with Kodak, but its mentions are so unique that they are not associated with any other mentions and requests on the web. The downside of choosing such a domain today is definitely associated with large investments in brand awareness campaigns.
Start with a domain or a brand?
What is the best way to choose a domain name?
Choose a .lv domain or another?
Is one enough or do you need multiple domains?
Where to buy a domain?
On the other hand, if you have already solved these questions, we recommend that you familiarize yourself with our website creation service or with the articles:
What is SEO?
How to write SEO friendly text?
How to prepare an SEO friendly image?
Start with a domain or a brand?
Choosing a domain name is an important latvia b2b email leads moment when starting to develop a separate project or starting a business. Choosing a domain name is an important process in this phase. It could even be said that the domain name and the brand are synonymous in the digital world, therefore, when thinking about the brand, even before developing the logo , the availability of domains must be checked at the same time. It is important that the domain name is freely available, otherwise your brand name is irrelevant because you will not be able to realize it in the digital environment.
What is the best way to choose a domain name?
How to choose a domain is the central topic of this article, so let's dwell on this question longer and look at it in detail. We have just established that a domain name and a brand are inseparable in the digital environment. At the same time, choosing a domain name can be done in at least three different ways:
Choosing a domain name that is made up of a popular keyword in the industry;
Choosing a domain name that is designed as a unique name;
Combining the two previous options into one.
Let's look at each method separately and describe the positive and negative sides of each option for choosing a domain name.
A domain name made up of a popular keyword in the industry
By choosing a domain that contains only a popular and industry-related keyword, it is already possible to move as high as possible with that keyword. However, from a business perspective, it also limits the range and scope of the company's services. For example, mebeles.lv is an online store that offers furniture, and it directly corresponds to the keyword, but with such a domain it will be difficult to develop services of a different nature. For example, interior design. As if related, but still semantically very different. This choice of domain and brand also reduces its recognition and uniqueness. The opposite could be the furniture store Čiekurs. From an optimization point of view, it is difficult to navigate, as it is semantically related to the reproductive organ of conifers, but much more recognizable as a brand. At the same time, if Čiekurs suddenly started offering interior services or apartment repair, it would not conflict with the domain name.
A unique domain name
A unique domain name also implies a unique brand name. Brands such as Tesla, Coca Cola, Kodak and the like immediately come to mind here. For example, the brand Kodak is a string of letters that mean nothing. Its creator, George Eastman, felt that the letter K had power, so he definitely wanted to include it in the name. It originated with Kodak, but its mentions are so unique that they are not associated with any other mentions and requests on the web. The downside of choosing such a domain today is definitely associated with large investments in brand awareness campaigns.