What do users type in their queries? What words, phrases, and terminology do they use? If you don't compete for keywords that users are searching for, you risk your site getting a low volume of visits because the user could end up on a competitor's site that has chosen keywords that are more relevant to a search query.
How to choose the best keywords to get relevant results? First, you need to understand what your audience is searching for and what they are interested in. But let's go step by step.
Keyword research
The first step consists of screening topics related to iran telegram phone number list area of expertise. This activity is useful for identifying the most relevant keywords. To do this, free and paid tools, such as SeoZoom and SEMRush, come to your aid. At the same time, you could take advantage of Google itself, namely query autocompletion: by typing the keyword, the search engine itself tries to help the user by providing possible completion options, based on the most clicked searches. As you can see in the image:
How to do Keyword Research in 2020
Additionally, you may also want to pay attention to Google’s “ People Also Asked ” sections that show topic-related questions that people frequently search for.
How to do Keyword Research in 2020
By cross-referencing your work with tools and playing smart with Google itself, you’ll be able to see not only specific keywords but also related searches, giving you a complete overview of the keywords related to your topics.
Table of Contents:
How to Read Monthly Search Volume
Intent (search intent)
Conclusion
How to Read Monthly Search Volume
Monthly search volume is a crucial value when choosing keywords to use because it gives an idea of the desirability of a specific keyword. Initially, you may be tempted to use keywords with a high search volume, but remember that the higher the search volume of a keyword, the more difficult it will be to compete and position itself at the top of the SERP due to the high competition for that search term.
To reach your target, you could then create a mix of single keywords with high search volume and long-tail keywords, typically more structured phrases with a lower search volume but which summarize a precise search intent.
Intent (search intent)
Search intent is the why , the reason behind a specific search query typed by users. Are they looking for general information? Or about a specific product? Are they ready to buy? These are all questions you need to ask yourself when choosing keywords. For example, if you say “website domain” some users might be in the information phase , looking for what a domain is, other users might be in the purchase phase , looking for a hosting provider to register their domain.
