Email Marketing Trends for Mother's Day
Posted: Wed Dec 04, 2024 8:44 am
With just a few days left until Mother's Day , which is May 7th for those who are still unaware, many companies and brands have started to launch their email marketing campaigns. In fact, you only need to take a look at your email. But... are they following the same strategic line as last year? What new features are they incorporating? What are the subject lines like? What frequency are they using? In this post we analyze what some fashion brands are doing.
Days and frequency of sending
Generally, companies that have decided to prepare a qatar mobile phone number list campaign for Mother's Day, start implementing it weeks before the date. It is important to make the subscriber aware of the arrival of this day and to be realistic and keep in mind that we will not be the only ones present in their email. Analyzing major brands in the world of fashion such as Massimo Dutti , Adolfo Domínguez , Cortefiel, Bimba y Lola or Punt Roma , we have seen that until today they have sent between 2 and 3 messages related to this day. The first to do so has been Punt Roma, which launched its first email on April 18. Regarding the days of sending, we have detected a clear winner: Tuesday . Types
of campaigns
We could distinguish 3 types of campaigns :
Gift ideas
Some brands choose to make a selection of their top products that they also consider to be a good gift for mothers. This is an email that aims to start being present in the minds of subscribers and invite them to think about what they can give as a gift.
Perfect gift
A step further, we would find those emails that already state categorically that they have exactly the gift that we need and that we are looking for. Well, in other words, we can even stop looking. On this occasion, they also bet on making the selection of one or several products.
Discounts
Campaigns that offer some kind of discount are the queens par excellence on these types of important dates. It is a practice that invites people to buy and that is often accompanied by creating the need and urgency to do so. This year, discounts range from 20% - 30% and are sometimes accompanied by free shipping or express shipping .
Issues
The Issues, in this case, are closely linked to the types of campaigns that have been discussed. Among them we find those that create the need for urgency , using discounts that only last a few hours, those that point out that they have the perfect gift for our mother, those that give us ideas , those that incite us from the start with an attractive discount or those that venture to be more creative . Let's see some examples:
Perfect gifts: Ideas: Discounts: Discount + need for urgency (shipping): Creative: Designs And we finish with some examples where we can appreciate the creative design of some of the brands mentioned. As we can see, they are always faithful to their graphic line and with motifs that represent this very special day. BIMBA Y LOLA Jovial, energetic and fun. CORTEFIEL Delicate and elegant. INTROPIA Simple but comes with a gift! MASSIMO DUTTI Classic and elegant, it preserves the essence of the brand. ADOLFO DOMÍNGUEZ Ingenious, it adapts to the current context. Extensive but very careful. PUNT ROMA Simple but clear and direct.
Days and frequency of sending
Generally, companies that have decided to prepare a qatar mobile phone number list campaign for Mother's Day, start implementing it weeks before the date. It is important to make the subscriber aware of the arrival of this day and to be realistic and keep in mind that we will not be the only ones present in their email. Analyzing major brands in the world of fashion such as Massimo Dutti , Adolfo Domínguez , Cortefiel, Bimba y Lola or Punt Roma , we have seen that until today they have sent between 2 and 3 messages related to this day. The first to do so has been Punt Roma, which launched its first email on April 18. Regarding the days of sending, we have detected a clear winner: Tuesday . Types
of campaigns
We could distinguish 3 types of campaigns :
Gift ideas
Some brands choose to make a selection of their top products that they also consider to be a good gift for mothers. This is an email that aims to start being present in the minds of subscribers and invite them to think about what they can give as a gift.
Perfect gift
A step further, we would find those emails that already state categorically that they have exactly the gift that we need and that we are looking for. Well, in other words, we can even stop looking. On this occasion, they also bet on making the selection of one or several products.
Discounts
Campaigns that offer some kind of discount are the queens par excellence on these types of important dates. It is a practice that invites people to buy and that is often accompanied by creating the need and urgency to do so. This year, discounts range from 20% - 30% and are sometimes accompanied by free shipping or express shipping .
Issues
The Issues, in this case, are closely linked to the types of campaigns that have been discussed. Among them we find those that create the need for urgency , using discounts that only last a few hours, those that point out that they have the perfect gift for our mother, those that give us ideas , those that incite us from the start with an attractive discount or those that venture to be more creative . Let's see some examples:
Perfect gifts: Ideas: Discounts: Discount + need for urgency (shipping): Creative: Designs And we finish with some examples where we can appreciate the creative design of some of the brands mentioned. As we can see, they are always faithful to their graphic line and with motifs that represent this very special day. BIMBA Y LOLA Jovial, energetic and fun. CORTEFIEL Delicate and elegant. INTROPIA Simple but comes with a gift! MASSIMO DUTTI Classic and elegant, it preserves the essence of the brand. ADOLFO DOMÍNGUEZ Ingenious, it adapts to the current context. Extensive but very careful. PUNT ROMA Simple but clear and direct.