Not only that, you also need to know what the types and advantages are for business development. Read more below, yes!
What is Native Advertising?
Before reviewing what native advertising is, you must have known the types of ads that are often installed such as banners and pop-ups . Both types of ads are often found on various platforms, especially websites . Its use is also chosen because it can promote products or services that are being offered by brands and companies.
However, in practice, these types of ads often disrupt the user experience. Many people feel annoyed when they find banner or pop-up ads on a platform. If so, your promotional goals may not be achieved.
To overcome this, you can use native advertising or native ads . So, what is native advertising?
Native advertising is a type of advertising whose appearance can follow the platform where it is placed. Native ads have a natural appearance and resemble the format of the platform where the ad is placed.
This format includes design, layout, fonts, images or videos, and so on. This makes your ad seem like part of the content of the platform. That way, the audience will not be bothered by excessive forms of promotion and can make the consumer experience less good.
It is even possible that the audience does not realize that what they are seeing is an advertisement or product promotion.
So, your ad will not be closed immediately by the audience or even phone number library the audience will exit the page. This will help the ad perform better and increase conversions. That way, you can get the expected promotional goals and more effective marketing activity results.
One example of native advertising is when you are surfing on a social media platform and see a post with sponsored writing. If you only glance at it, you might not realize that it is promotional content. Even if you do, the audience is usually not too bothered by the ad.
Why is Native Advertising Important for Business?
After understanding what native advertising is , you certainly want to know how important it is for business. Reported from DailySocial , native advertising is an advertisement that is user-friendly and does not interfere with the user's experience on the internet. This is one of the reasons why using this advertisement is important for the development of your business.
Advertisement is one of the promotional tools that is often used and considered effective in achieving business goals. As a businessman, of course you want the advertisements you create to reach the audience well. Not only that, advertisements are also expected to produce the desired actions such as conversions or purchases.
In order to achieve the goal, of course you need to make sure the ad is seen and can attract the audience. But in practice, many people feel disturbed by the presence of ads. Especially if the ad covers the page they are viewing, such as banner ads or annoying pop-ups .
If so, your ad will not be noticed properly by the audience. Let alone getting profitable results, your ad may be closed and ignored immediately. Therefore, the use of native advertising is considered to be the answer to this problem.
Native ads have a form and format that resembles the original content on the platform you choose. Ads can be camouflaged as organic content or posts on the platform, so people don't immediately avoid them. This makes your ads more visible, even generating profitable conversions.
Not only that, the shape and format that resembles other content can also make people not realize that it is actually an advertisement. Most people do not like to see advertisements, let alone click on them to find out complete information. Native ads will convey promotions with a softer selling nature, not directly selling which will actually make people lazy first.
By implementing native ads , the audience will consider it as part of the content. This will make the audience more interested in the ads that are placed and affect the overall performance of the ads. If the performance of the ads is effective, then you can achieve your business goals more optimally.
Types of Native Advertising
After knowing the importance of native advertising, next you need to understand that there are many types of this one advertisement. Native advertising has 6 types that you should know, namely as follows.
